Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Brand color
Linear Text
#0d0e10
hex
#0d0e10rgb
rgb(13, 14, 16)hsl
hsl(220, 10%, 6%)oklch
oklch(0.164 0.005 264.4)From Linear brand colorsRelative luminance 0.0044
Linear Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 24 public brands that use it and the palettes it appears in.
Tints & shades
Harmonies
Contrast
| Linear Text as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Linear Text as the background.
Brands using this color
- Lineartext · #0d0e10
- Twitchtext · #0e0e10 · Δ0.202
- Asanatext · #0d0d0d · Δ0.633
- Rendertext · #0d0d0d · Δ0.633
- Wisetext · #0e0f0c · Δ1.058
- Coinbasetext · #0a0b0d · Δ1.418
- American Expresstext · #111111 · Δ1.483
- Behancetext · #111111 · Δ1.483
- Calmtext · #111111 · Δ1.483
- Intercomtext · #111111 · Δ1.483
- Klarna UStext · #111111 · Δ1.483
- Mirotext · #111111 · Δ1.483
- Paddletext · #111111 · Δ1.483
- PayPaltext · #111111 · Δ1.483
- Plaidtext · #111111 · Δ1.483
- PostHogtext · #111111 · Δ1.483
- Reddittext · #111111 · Δ1.483
- Remixtext · #111111 · Δ1.483
- Replittext · #111111 · Δ1.483
- Verceltext · #111111 · Δ1.483
- Robinhoodtext · #110e08 · Δ1.772
- Hugging Faceprimary · #0b0f19 · Δ1.852
- Buntext · #0a0a0a · Δ1.926
- Framertext · #0a0a0a · Δ1.926
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Streetwear
Open in tool →Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Fonts for this mood
Linear Text reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Linear Text
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0d0e10 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0d0e10-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md