Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Brand color
Linear Text
#0d0e10
hex
#0d0e10rgb
rgb(13, 14, 16)hsl
hsl(220, 10%, 6%)oklch
oklch(0.164 0.005 264.4)From Linear brand colorsRelative luminance 0.0044
Linear Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 106 public brands that use it and the palettes it appears in.
Colors that go with Linear Text
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against Linear Text without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with Linear Text in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Blue #0000ff
shipped21 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside Linear Text, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with Linear Text in 10 real palettes, including Twitch's brand system and Render's brand system, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including State Farm's brand system and Velvet put Brown beside Linear Text, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside Linear Text, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Linear Text in 4 real palettes, including Velvet and Coffee Bar, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Linear Text: 7 real palettes, including Estate and Diner, as the supporting colour.
Real palettes that use Linear Text
Tints & shades
Harmonies
Contrast
| Linear Text as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Linear Text as the background.
Brands using this color
- Lineartext · #0d0e10
- Twitchtext · #0e0e10 · Δ0.202
- Olympicstext · #0d0d10 · Δ0.402
- Asanatext · #0d0d0d · Δ0.633
- Rendertext · #0d0d0d · Δ0.633
- Wisetext · #0e0f0c · Δ1.058
- Foot Lockerprimary · #0e1111 · Δ1.197
- Foot Lockertext · #0e1111 · Δ1.197
- Amazontext · #0f1111 · Δ1.266
- Coinbasetext · #0a0b0d · Δ1.418
- 1passwordtext · #111111 · Δ1.483
- Abstracttext · #111111 · Δ1.483
- Ahrefstext · #111111 · Δ1.483
- American Expresstext · #111111 · Δ1.483
- Appletext · #111111 · Δ1.483
- Behancetext · #111111 · Δ1.483
- Bloombergtext · #111111 · Δ1.483
- Bluesky Socialtext · #111111 · Δ1.483
- Brillianttext · #111111 · Δ1.483
- Budweisertext · #111111 · Δ1.483
- Calmtext · #111111 · Δ1.483
- Cartiertext · #111111 · Δ1.483
- Casper Sleeptext · #111111 · Δ1.483
- Chipotletext · #111111 · Δ1.483
- Codecademytext · #111111 · Δ1.483
- Confluenttext · #111111 · Δ1.483
- Courseratext · #111111 · Δ1.483
- Databrickstext · #111111 · Δ1.483
- dbt Labstext · #111111 · Δ1.483
- Delltext · #111111 · Δ1.483
- EAtext · #111111 · Δ1.483
- Elastictext · #111111 · Δ1.483
- Fivetran bluetext · #111111 · Δ1.483
- Fordtext · #111111 · Δ1.483
- Form Builder with AI Automationtext · #111111 · Δ1.483
- Goprotext · #111111 · Δ1.483
- Ikeatext · #111111 · Δ1.483
- Intercomtext · #111111 · Δ1.483
- Khan Academytext · #111111 · Δ1.483
- Klarna UStext · #111111 · Δ1.483
- Klaviyotext · #111111 · Δ1.483
- Krakentext · #111111 · Δ1.483
- Lay'stext · #111111 · Δ1.483
- Linkedintext · #111111 · Δ1.483
- Liquid Deathtext · #111111 · Δ1.483
- Mailchimptext · #111111 · Δ1.483
- Marveltext · #111111 · Δ1.483
- Mastodon hosted on mastodon.socialtext · #111111 · Δ1.483
- Mirotext · #111111 · Δ1.483
- native Cybersecuritytext · #111111 · Δ1.483
- NBAtext · #111111 · Δ1.483
- Niketext · #111111 · Δ1.483
- Nintendotext · #111111 · Δ1.483
- Nissantext · #111111 · Δ1.483
- Oatlytext · #111111 · Δ1.483
- OktaOkta on YoutubeOkta on XOkta on LinkedIntext · #111111 · Δ1.483
- Openseatext · #111111 · Δ1.483
- Paddletext · #111111 · Δ1.483
- Patreontext · #111111 · Δ1.483
- PayPaltext · #111111 · Δ1.483
- Penpottext · #111111 · Δ1.483
- Pepsitext · #111111 · Δ1.483
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomtext · #111111 · Δ1.483
- Plaidtext · #111111 · Δ1.483
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmenttext · #111111 · Δ1.483
- PostHogtext · #111111 · Δ1.483
- Prepare your taste buds...text · #111111 · Δ1.483
- Purina Pro Plantext · #111111 · Δ1.483
- Reddittext · #111111 · Δ1.483
- Redfintext · #111111 · Δ1.483
- Remixtext · #111111 · Δ1.483
- Replittext · #111111 · Δ1.483
- Riot Gamestext · #111111 · Δ1.483
- Robloxtext · #111111 · Δ1.483
- Salesforcetext · #111111 · Δ1.483
- Semrushtext · #111111 · Δ1.483
- Snowflake AI Data Cloudtext · #111111 · Δ1.483
- Snyktext · #111111 · Δ1.483
- Soundcloudtext · #111111 · Δ1.483
- Sourcegraphtext · #111111 · Δ1.483
- State Farmtext · #111111 · Δ1.483
- Taco Belltext · #111111 · Δ1.483
- Target : Expect More. Pay Less.text · #111111 · Δ1.483
- The New York Timestext · #111111 · Δ1.483
- Tumblrtext · #111111 · Δ1.483
- Unitytext · #111111 · Δ1.483
- Verceltext · #111111 · Δ1.483
- Walmarttext · #111111 · Δ1.483
- Wayfairtext · #111111 · Δ1.483
- Wiredtext · #111111 · Δ1.483
- Xboxtext · #111111 · Δ1.483
- Zillowtext · #111111 · Δ1.483
- Robinhoodtext · #110e08 · Δ1.772
- Hugging Faceprimary · #0b0f19 · Δ1.852
- Airbusprimary · #070b11 · Δ1.865
- Airbustext · #070b11 · Δ1.865
- NHLprimary · #121212 · Δ1.923
- NHLtext · #121212 · Δ1.923
- Warbyparkerprimary · #121212 · Δ1.923
- Warbyparkertext · #121212 · Δ1.923
- Buntext · #0a0a0a · Δ1.926
- Framertext · #0a0a0a · Δ1.926
- MetaMaskprimary · #0a0a0a · Δ1.926
- MetaMasktext · #0a0a0a · Δ1.926
- Pfizerprimary · #0a0a0a · Δ1.926
- Pfizertext · #0a0a0a · Δ1.926
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Streetwear
Open in tool →Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Ink Wash
Open in tool →Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking.
Fonts for this mood
Linear Text reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Linear Text
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0d0e10 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0d0e10-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md