Brand colors

Behance colors

Behance's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Behance via the colors MCP.

Role tokens

  • primary#1769ff
  • secondary#003ecb
  • accent#d00d00
  • surface#ffffff
  • text#111111

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.67:1passpassfailAAA: primary #004bd6 (7.05:1)
Aasecondary on surface
8.23:1passpasspass
Aaaccent on surface
5.62:1passpassfailAAA: accent #b30c00 (7.07:1)
Aatext on surface
18.88:1passpasspass
Aatext on primary
4.05:1failpassfailAA: text #000000 (4.5:1)
Aatext on secondary
2.29:1failfailfailAA: text #c2c2c2 (4.62:1)
Aatext on accent
3.36:1failpassfailAA: text #e8e8e8 (4.58:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · behance-net-colors.css
:root {
  --color-primary: #1769ff;
  --color-secondary: #003ecb;
  --color-accent: #d00d00;
  --color-surface: #ffffff;
  --color-text: #111111;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#1769ff",
        secondary: "#003ecb",
        accent: "#d00d00",
        surface: "#ffffff",
        text: "#111111",
      },
    },
  },
};
dtcg · behance-net-colors.tokens.json
{
  "$description": "Behance brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1769ff"
    },
    "secondary": {
      "$type": "color",
      "$value": "#003ecb"
    },
    "accent": {
      "$type": "color",
      "$value": "#d00d00"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Behance
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Behance for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1769ff-003ecb-d00d00-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.