Colors

Direction, not random swatches

Say what the brand is for — a mood, an industry, a colour you already have, a logo, a brand you admire — and get three named colour directions. Each is a full system: light and dark, twelve steps per role, semantic colours, checked for contrast, greyscale structure and colour blindness. Previewed on real UI, because the preview is the deliverable.

Seed colour
Brands like…
Logo

Three named directions, each a full light + dark system. Deterministic — the same intent always gives the same answer.

Editorial Co.Get started

NewSpring release · what changed →

Ship the brand your agents already know.

Start freeSee a demo
Extract
Direct
Serve

Sapphiresplit

A deep blue primary on warm sand, with an orange accent — editorial by request; the accent sits across the wheel, so it reads as a deliberate highlight.

primary h 248 · L 0.36 · k 0.28 · secondary h 218 · L 0.60 · accent h 38 · L 0.48 · split on the rgb wheel · warm sand neutral

  • Primary#33404c
  • Secondary#788488
  • Accent#7d5346
  • Neutral#7f7d94

Refine on real UI →

Search brands…New brand

Brands served

128

+12%

Agent sessions

4,210

+31%

Failed extractions

3

−2 this week

BrandStepStatus
Acme Robotics ExtractionDone
Northwind NewColour directionReviewing
Bluebird Labs Type pairingNeeds input

Harboranalogous

A rich sky primary on cool slate, with an indigo accent — editorial by request; the accent stays in the family, so the system feels tonal and calm.

primary h 233 · L 0.51 · k 0.28 · secondary h 200 · L 0.62 · accent h 268 · L 0.39 · analogous on the rgb wheel · cool slate neutral

  • Primary#576b76
  • Secondary#7c898a
  • Accent#324375
  • Neutral#738294

Refine on real UI →

Editorial Co.Sign in

Simple pricing

Starter$0/moStart free
PopularStudio$29/moStart trial
AgencyCustomContact sales

Cobalttriadic

A rich blue primary on cool slate, with a red accent — editorial by request; an artist's-wheel triad brings energy without breaking the value structure.

primary h 263 · L 0.51 · k 0.28 · secondary h 104 · L 0.62 · accent h 15 · L 0.39 · triadic on the ryb wheel · cool slate neutral

  • Primary#506793
  • Secondary#87877b
  • Accent#5f3a3d
  • Neutral#7d7e94

Refine on real UI →

mcpConnect your agent to the color tools
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

direct 3 colour directions for a calm fintech brand, hand me the URLs, and refine the one I pick

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Brand colors

Role tokens of 405 public brands — the reference pool behind “brands like…”.

All public brands →

Curated palettes

117 hand-picked palettes with role tokens and a one-line note on why each works.

All palettes →

More tools