Brand colors

Affirm colors

Affirm's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Affirm via the colors MCP.

Full brand page →fintech

Source: affirm.com
Extracted: 2 September 2026
Version: 4
Guidelines: official

primary000061 secondarya8a9fc surfaceffffff text101820

Role tokens

primary#000061 · Deep Indigo
secondary#a8a9fc · Pale Blue
surface#ffffff · White
text#101820 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	17.91:1	pass	pass	pass	—
Aasecondary on surface	2.15:1	fail	fail	fail	AA: secondary → #5d5ff9 (4.7:1)
Aatext on surface	17.89:1	pass	pass	pass	—
Aatext on primary	1:1	fail	fail	fail	AA: text → #5c85ad (4.62:1)
Aatext on secondary	8.3:1	pass	pass	pass	—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · affirm-com-colors.css

:root {
  --color-primary: #000061;
  --color-secondary: #a8a9fc;
  --color-surface: #ffffff;
  --color-text: #101820;
}

tailwind · theme.css

/* Affirm — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #000061;
  --color-secondary: #a8a9fc;
  --color-surface: #ffffff;
  --color-text: #101820;
}

dtcg · affirm-com-colors.tokens.json

{
  "$description": "Affirm brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000061"
    },
    "secondary": {
      "$type": "color",
      "$value": "#a8a9fc"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#101820"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Affirm

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Affirm for a fintech startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/000061-a8a9fc-ffffff-101820?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Affirm trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →