Brand colors

Abstract colors

Abstract's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Abstract via the colors MCP.

Extracted
Version
3
Verified from the live site at abstract.com on 2 September 2026 (version 3).

Role tokens

  • primary#141414 · Near Black
  • secondary#ff6900 · Bright Orange
  • accent#007aff · Azure
  • surface#ffffff · White
  • text#111111 · Near Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
18.42:1passpasspass
Aasecondary on surface
2.89:1failfailfailAA: secondary #c75300 (4.5:1)
Aaaccent on surface
4.02:1failpassfailAA: accent #0071eb (4.6:1)
Aatext on surface
18.88:1passpasspass
Aatext on primary
1.02:1failfailfailAA: text #808080 (4.66:1)
Aatext on secondary
6.54:1passpassfailAAA: text #050505 (7.06:1)
Aatext on accent
4.7:1passpassfailAAA: accent #4da3ff (7.19:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · abstract-com-colors.css
:root {
  --color-primary: #141414;
  --color-secondary: #ff6900;
  --color-accent: #007aff;
  --color-surface: #ffffff;
  --color-text: #111111;
}
tailwind · theme.css
/* Abstract — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #141414;
  --color-secondary: #ff6900;
  --color-accent: #007aff;
  --color-surface: #ffffff;
  --color-text: #111111;
}
dtcg · abstract-com-colors.tokens.json
{
  "$description": "Abstract brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#141414"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ff6900"
    },
    "accent": {
      "$type": "color",
      "$value": "#007aff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Abstract
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Abstract for a design-tool startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/141414-ff6900-007aff-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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