Brand colors

Absolut colors

Absolut's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Absolut via the colors MCP.

Full brand page →food-bev

Source: absolut.com
Extracted: 2 September 2026
Version: 3

primary000000 secondary007aff accent0000bd surfaceffffff text000000

Role tokens

primary#000000 · Black
secondary#007aff · Azure
accent#0000bd · Medium Blue
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	21:1	pass	pass	pass	—
Aasecondary on surface	4.02:1	fail	pass	fail	AA: secondary → #0071eb (4.6:1)
Aaaccent on surface	12.1:1	pass	pass	pass	—
Aatext on surface	21:1	pass	pass	pass	—
Aatext on secondary	5.23:1	pass	pass	fail	AAA: secondary → #3898ff (7.1:1)
Aatext on accent	1.73:1	fail	fail	fail	AA: text → #9e9e9e (4.52:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · absolut-com-colors.css

:root {
  --color-primary: #000000;
  --color-secondary: #007aff;
  --color-accent: #0000bd;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Absolut — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #000000;
  --color-secondary: #007aff;
  --color-accent: #0000bd;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · absolut-com-colors.tokens.json

{
  "$description": "Absolut brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000000"
    },
    "secondary": {
      "$type": "color",
      "$value": "#007aff"
    },
    "accent": {
      "$type": "color",
      "$value": "#0000bd"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

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mcpConnect your agent — riff on Absolut

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Absolut for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/000000-007aff-0000bd-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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