Brand colors

Linear colors

Linear's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Linear via the colors MCP.

Full brand page →developer tools / project management software

Role tokens

  • primary#5e6ad2
  • accent#7170ff
  • surface#f7f8f8
  • text#0d0e10

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.42:1failpassfailAA: primary #5c68d1 (4.53:1)
Aaaccent on surface
3.61:1failpassfailAA: accent #5757ff (4.69:1)
Aatext on surface
18.15:1passpasspass
Aatext on primary
4.11:1failpassfailAA: text #fcfcfd (4.58:1)
Aatext on accent
5.02:1passpassfailAAA: accent #9494ff (7.3:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · linear-colors.css
:root {
  --color-primary: #5e6ad2;
  --color-accent: #7170ff;
  --color-surface: #f7f8f8;
  --color-text: #0d0e10;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#5e6ad2",
        accent: "#7170ff",
        surface: "#f7f8f8",
        text: "#0d0e10",
      },
    },
  },
};
dtcg · linear-colors.tokens.json
{
  "$description": "Linear brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#5e6ad2"
    },
    "accent": {
      "$type": "color",
      "$value": "#7170ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#f7f8f8"
    },
    "text": {
      "$type": "color",
      "$value": "#0d0e10"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Linear
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Linear for a developer tools / project management software startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/5e6ad2-7170ff-f7f8f8-0d0e10?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.