Brand colors

Marvel colors

Marvel's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Marvel via the colors MCP.

Full brand page →media

Source: marvel.com
Extracted: 2 September 2026
Version: 2
Guidelines: official

primary6769bc secondary223364 accente62429 surfaceffffff text111111

Role tokens

primary#6769bc · Blue
secondary#223364 · Marine
accent#e62429 · Crimson
surface#ffffff · White
text#111111 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.86:1	pass	pass	fail	AAA: primary → #4b4caa (7.21:1)
Aasecondary on surface	12.17:1	pass	pass	pass	—
Aaaccent on surface	4.52:1	pass	pass	fail	AAA: accent → #ae1319 (7.22:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	3.89:1	fail	pass	fail	AA: text → #f7f7f7 (4.53:1)
Aatext on secondary	1.55:1	fail	fail	fail	AA: text → #9e9e9e (4.54:1)
Aatext on accent	4.18:1	fail	pass	fail	AA: text → #050505 (4.51:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · marvel-com-colors.css

:root {
  --color-primary: #6769bc;
  --color-secondary: #223364;
  --color-accent: #e62429;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · theme.css

/* Marvel — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #6769bc;
  --color-secondary: #223364;
  --color-accent: #e62429;
  --color-surface: #ffffff;
  --color-text: #111111;
}

dtcg · marvel-com-colors.tokens.json

{
  "$description": "Marvel brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#6769bc"
    },
    "secondary": {
      "$type": "color",
      "$value": "#223364"
    },
    "accent": {
      "$type": "color",
      "$value": "#e62429"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Mastodon hosted on mastodon.social5 colors

mcpConnect your agent — riff on Marvel

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Marvel for a media startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/6769bc-223364-e62429-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Marvel trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →