Linear

The tool for building products.

developer tools / project management softwareverifiedlinear.app

Linear is a purpose-built tool for planning and building products. It streamlines issues, projects, and roadmaps for high-performance teams. The brand mirrors the product: fast, focused, and opinionated, with an almost achromatic visual world — deep near-black surfaces, crisp Inter typography, and a single indigo accent that does all the pointing.

Color

primarydark

#5e6ad2

The one accent — links, focus rings, selected states. Linear indigo.

accent

#7170ff

Brighter interactive indigo for hover/active on dark surfaces.

surfacedark

#f7f8f8

Light-mode background. Linear is dark-first: the brand-defining surface is the near-black dark value; lighter dark steps are elevated panels.

textdark

#0d0e10

Light-mode ink. In the brand-defining dark mode, text is near-white on the near-black surface; muted steps for secondary.

Typography

display → Interbody → Intermono → Berkeley Mono

Berkeley Monoberkeley-mono

licensed

The tool for building products.

Foundry:: Berkeley Graphics
Weights:: 400, 700

Berkeley Mono by Berkeley Graphics — commercial license for code/technical labels. Reference by name only; never rehosted.

Interinter

google

The tool for building products.

Foundry:: Rasmus Andersson
Weights:: 400, 510, 590

Inter (SIL OFL) — safe to self-host. Used as a variable font.

Voice & Tone

focusedopinionatedcalmprecise

Do

+Say the one true thing and stop
+Be opinionated — Linear has a point of view about how software should be built
+Prefer concrete product nouns (issues, projects, cycles) over abstractions
+Keep it quiet and confident

Don't

−Don't pad with adjectives or hedge
−Avoid enterprise jargon and buzzwords
−Never shout — the design does the emphasis

Sample copy

changelog entrynotification

Cycles now roll over unfinished work automatically.

buttoncta

Start building

feature subheadheadline

Issue tracking you'll actually enjoy using.

hero headlineheadline

Linear is a purpose-built tool for planning and building products.

Logo Inventory

primary

svg

mono

svg

Usage Rules

MUSTMeet WCAG AA on darkaccessibility
Near-white text on the near-black surface must clear 4.5:1; muted text steps only for non-essential labels.
MUSTUse the inverse lockup on darklogo
On the brand near-black surface, always use the near-white inverse logo for legibility.
SHOULDOne accent, used sparinglycolor
Indigo is the only chromatic color. Use it to point — links, focus, selection — not to fill large areas.
SHOULDSay it oncevoice
Prefer a single declarative sentence. If a second sentence isn't load-bearing, cut it.

mcpConnect your agent to Linear

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/linear/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-linear": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/linear/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-linear https://mcp.brandsweets.com/linear/mcp