← Linear

Guidelines deck

6 boards · page order preserved

  1. developer tools / project management software2019

    Linear

    The tool for building products.

    LinearLinear — Brand
    01Linear — Brandcover
  2. Identity · Marks

    Logo

    primaryclear 0.5× mark widthmin 88px · screen
    Linear
    dark
    Linear
    light
    Linear
    brand
    markclear 0.5× mark widthmin 20px · screen
    LI
    dark
    LI
    light
    LI
    brand
    inverseclear 0.5× mark widthmin 88px · screen
    Linear
    dark
    Linear
    light
    Linear
    brand
    favicon
    LI
    dark
    LI
    light
    LI
    brand
    monoclear 1× logo heightmin 24px · screen
    Linear
    dark
    Linear
    light
    Linear
    brand
    Favicon legibilityfavicon · at native px
    LI
    16px
    LI
    20px
    LI
    24px
    LinearLogo
    02Logologo-suite
  3. Tokens · Color

    Color

    primary
    primary#5E6AD2
    50950
    AA-lg 4.4AA-lg 4.2
    accent
    accent#7170FF
    50950
    text
    text#0D0E10
    50950
    AA 18.1
    surface
    surface#F7F8F8
    50950
    LinearColor
    03Colorcolor-system
  4. Tokens · Typography

    Typography

    Aa
    InterRasmus Andersson · google · variable

    Bring magic back to software.

    Regular400Medium (signature)510Semibold590
    Aa
    Berkeley MonoBerkeley Graphics · licensed

    Bring magic back to software.

    Regular400Bold700
    LinearTypography
    04Typographytype-specimen
  5. Identity · Voice

    Voice

    focused·opinionated·calm·precise
    Sample · headline
    “Linear is a purpose-built tool for planning and building products.”
    Do
    • +Say the one true thing and stop
    • +Be opinionated — Linear has a point of view about how software should be built
    • +Prefer concrete product nouns (issues, projects, cycles) over abstractions
    • +Keep it quiet and confident
    Don't
    • –Don't pad with adjectives or hedge
    • –Avoid enterprise jargon and buzzwords
    • –Never shout — the design does the emphasis
    LinearVoice
    05Voicevoice
  6. Applications · Social

    Social

    LI
    Linear@linear
    X

    Issue tracking you'll actually enjoy using.

    ♡ 2.4k↻ 318↗ 41
    LI
    Linear@linear
    LinkedIn

    Issue tracking you'll actually enjoy using.

    ♡ 2.4k↻ 318↗ 41
    LinearSocial
    06Socialsocial-mockups