Brand colors

Wise colors

Wise's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Wise via the colors MCP.

Role tokens

  • primary#f4243b
  • secondary#9fe870
  • accent#cb272f
  • surface#ffffff
  • text#0e0f0c

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.07:1failpassfailAA: primary #e90c26 (4.62:1)
Aasecondary on surface
1.47:1failfailfailAA: secondary #408415 (4.64:1)
Aaaccent on surface
5.43:1passpassfailAAA: accent #ab2128 (7.05:1)
Aatext on surface
19.23:1passpasspass
Aatext on primary
4.73:1passpassfailAAA: primary #f87282 (7.07:1)
Aatext on secondary
13.05:1passpasspass
Aatext on accent
3.54:1failpassfailAA: text #e9ebe6 (4.52:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · wise-com-colors.css
:root {
  --color-primary: #f4243b;
  --color-secondary: #9fe870;
  --color-accent: #cb272f;
  --color-surface: #ffffff;
  --color-text: #0e0f0c;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#f4243b",
        secondary: "#9fe870",
        accent: "#cb272f",
        surface: "#ffffff",
        text: "#0e0f0c",
      },
    },
  },
};
dtcg · wise-com-colors.tokens.json
{
  "$description": "Wise brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#f4243b"
    },
    "secondary": {
      "$type": "color",
      "$value": "#9fe870"
    },
    "accent": {
      "$type": "color",
      "$value": "#cb272f"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#0e0f0c"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Wise
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Wise for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/f4243b-9fe870-cb272f-ffffff-0e0f0c?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.