Brand colors

Wise colors

Wise's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Wise via the colors MCP.

Full brand page →

Source: wise.com
Extracted: 2 September 2026
Version: 4
Guidelines: official

primaryf4243b secondary9fe870 accentcb272f surfaceffffff text0e0f0c

Role tokens

primary#f4243b · Apple Cherry
secondary#9fe870 · Light Green
accent#cb272f · Red
surface#ffffff · White
text#0e0f0c · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.07:1	fail	pass	fail	AA: primary → #e90c26 (4.62:1)
Aasecondary on surface	1.47:1	fail	fail	fail	AA: secondary → #408415 (4.64:1)
Aaaccent on surface	5.43:1	pass	pass	fail	AAA: accent → #ab2128 (7.05:1)
Aatext on surface	19.23:1	pass	pass	pass	—
Aatext on primary	4.73:1	pass	pass	fail	AAA: primary → #f87282 (7.07:1)
Aatext on secondary	13.05:1	pass	pass	pass	—
Aatext on accent	3.54:1	fail	pass	fail	AA: text → #e9ebe6 (4.52:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · wise-com-colors.css

:root {
  --color-primary: #f4243b;
  --color-secondary: #9fe870;
  --color-accent: #cb272f;
  --color-surface: #ffffff;
  --color-text: #0e0f0c;
}

tailwind · theme.css

/* Wise — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #f4243b;
  --color-secondary: #9fe870;
  --color-accent: #cb272f;
  --color-surface: #ffffff;
  --color-text: #0e0f0c;
}

dtcg · wise-com-colors.tokens.json

{
  "$description": "Wise brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#f4243b"
    },
    "secondary": {
      "$type": "color",
      "$value": "#9fe870"
    },
    "accent": {
      "$type": "color",
      "$value": "#cb272f"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#0e0f0c"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Target : Expect More. Pay Less.5 colors

mcpConnect your agent — riff on Wise

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Wise for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/f4243b-9fe870-cb272f-ffffff-0e0f0c?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Wise trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →