Brand colors

Target : Expect More. Pay Less. colors

Target : Expect More. Pay Less.'s 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Target : Expect More. Pay Less. via the colors MCP.

Full brand page →e-commerce

Source: target.com
Extracted: 2 September 2026
Version: 4

primarydc142c secondaryee8494 accent005fb8 surfaceffffff text111111

Role tokens

primary#dc142c · Crimson
secondary#ee8494 · Light Coral
accent#005fb8 · Denim
surface#ffffff · White
text#111111 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	5.02:1	pass	pass	fail	AAA: primary → #b11023 (7.08:1)
Aasecondary on surface	2.51:1	fail	fail	fail	AA: secondary → #e22843 (4.55:1)
Aaaccent on surface	6.31:1	pass	pass	fail	AAA: accent → #0057a8 (7.17:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	3.76:1	fail	pass	fail	AA: text → #f5f5f5 (4.61:1)
Aatext on secondary	7.52:1	pass	pass	pass	—
Aatext on accent	2.99:1	fail	fail	fail	AA: text → #dbdbdb (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · target-com-colors.css

:root {
  --color-primary: #dc142c;
  --color-secondary: #ee8494;
  --color-accent: #005fb8;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · theme.css

/* Target : Expect More. Pay Less. — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #dc142c;
  --color-secondary: #ee8494;
  --color-accent: #005fb8;
  --color-surface: #ffffff;
  --color-text: #111111;
}

dtcg · target-com-colors.tokens.json

{
  "$description": "Target : Expect More. Pay Less. brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#dc142c"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ee8494"
    },
    "accent": {
      "$type": "color",
      "$value": "#005fb8"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Target : Expect More. Pay Less.

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Target : Expect More. Pay Less. for a e-commerce startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/dc142c-ee8494-005fb8-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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