Target : Expect More. Pay Less.

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

e-commerceverifiedtarget.com

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

Color

primary

Crimson

#dc142c

Primary brand color: CTAs, links, active states.

secondary

Light Coral

#ee8494

Secondary brand color.

accent

Denim

#005fb8

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Near Black

#111111

Body text on surface.

Typography

heading → Helvetica for Targetbody → Helvetica for Target

Helvetica for Targethelvetica-for-target

custom

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #dc142c 0%, #ee8494 100%)

Worst-case contrast — white 2.51:1 · black 4.18:1 AA-large

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #703530 0%, #936d71 100%)

Worst-case contrast — white 4.50:1 AA · black 2.24:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #d80a29 0%, #b80013 100%)

Worst-case contrast — white 5.26:1 AA · black 3.05:1 AA-large · ink #ffffff

Logo Inventory

primary

svg

mark

svg

favicon

png

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Target : Expect More. Pay Less.

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/target-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-target-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/target-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-target-com https://mcp.brandsweets.com/target-com/mcp

Target : Expect More. Pay Less. trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →