# Target : Expect More. Pay Less.

> Generated by BrandSweets from the target-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

**Sector:** e-commerce

**Domain:** target.com


Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Crimson | `#dc142c` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Light Coral | `#ee8494` | — | Secondary brand color. |
| `accent` | Denim | `#005fb8` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f9f0f1`, 100 `#f1dadd`, 200 `#f7abb4`, 300 `#f27886`, 400 `#ee495c`, 500 `#ea1f37`, 600 `#dc142c`, 700 `#a81021`, 800 `#830c1a`, 900 `#570f17`, 950 `#390a0f`
- **secondary:** 50 `#f9f1f2`, 100 `#f0dbde`, 200 `#f4aeb9`, 300 `#ee8494`, 400 `#e75067`, 500 `#e22843`, 600 `#c51b35`, 700 `#a2162b`, 800 `#7e1121`, 900 `#54121c`, 950 `#370c12`
- **accent:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d3ff`, 300 `#6bb8ff`, 400 `#389fff`, 500 `#0a89ff`, 600 `#0074e0`, 700 `#005fb8`, 800 `#004a8f`, 900 `#08345e`, 950 `#05223d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Helvetica for Target `helvetica-for-target`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Helvetica for Target", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Helvetica for Target (`helvetica-for-target`)
- **body:** Helvetica for Target (`helvetica-for-target`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #dc142c 0%, #ee8494 100%)` — worst-case contrast white 2.51:1, black 4.18:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #703530 0%, #936d71 100%)` — ink #ffffff; worst-case contrast white 4.50:1 AA, black 2.24:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d80a29 0%, #b80013 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e32132 0%, #c60017 100%)`; active `linear-gradient(180deg in oklch shorter hue, #cd001f 0%, #a9000f 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b93c67fa-7eef-466b-9aca-cfd494699d47/logos/primary-16b52e72a619d345.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); 24×24 square ≤96 — app-icon shape (-28)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b93c67fa-7eef-466b-9aca-cfd494699d47/logos/mark-simpleicons-1aefad3392739a8e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: target · artwork citation: https://www.target.com

### favicon
- **Formats:**
  - `png`: https://assets.targetimg1.com/static/images/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/target-com/tokens.json
- Tokens (CSS): /b/target-com/brand.css
- This document: /b/target-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/target-com/mcp
- Agent integration guide: /agents.md