← Target : Expect More. Pay Less.

Guidelines deck

4 boards · page order preserved

  1. e-commercetarget.com

    Target : Expect More. Pay Less.

    Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

    Target : Expect More. Pay Less.Cover
    01Covercover
  2. Tokens · Color

    Color System

    Crimson
    primary#DC142C
    50950
    AA 5.0
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Denim
    accent#005FB8
    50950
    Light Coral
    secondary#EE8494
    50950
    Target : Expect More. Pay Less.Color System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Helvetica for Targetcustom

    Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

    Regular400Semibold600Bold700
    Target : Expect More. Pay Less.Type Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Target : Expect More. Pay Less.
    light
    Target : Expect More. Pay Less.
    dark
    Target : Expect More. Pay Less.
    brand
    favicon
    T:
    light
    T:
    dark
    T:
    brand
    markclear 1× logo heightmin 16px · screen
    T:
    light
    T:
    dark
    T:
    brand
    Favicon legibilityfavicon · at native px
    T:
    16px
    T:
    20px
    T:
    24px
    Target : Expect More. Pay Less.Logo Suite
    04Logo Suitelogo-suite