Brand colors

Pinterest colors

Pinterest's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Pinterest via the colors MCP.

Role tokens

  • primary#e40424
  • secondary#dd0e0e
  • accent#e60023
  • surface#ffffff
  • text#211922

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.84:1passpassfailAAA: primary #b5031d (7.01:1)
Aasecondary on surface
5.07:1passpassfailAAA: secondary #b10b0b (7.19:1)
Aaaccent on surface
4.78:1passpassfailAAA: accent #b3001b (7.16:1)
Aatext on surface
17.12:1passpasspass
Aatext on primary
3.54:1failpassfailAA: text #faf9fb (4.61:1)
Aatext on secondary
3.38:1failpassfailAA: text #f6f3f6 (4.6:1)
Aatext on accent
3.58:1failpassfailAA: text #faf9fb (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · pinterest-com-colors.css
:root {
  --color-primary: #e40424;
  --color-secondary: #dd0e0e;
  --color-accent: #e60023;
  --color-surface: #ffffff;
  --color-text: #211922;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#e40424",
        secondary: "#dd0e0e",
        accent: "#e60023",
        surface: "#ffffff",
        text: "#211922",
      },
    },
  },
};
dtcg · pinterest-com-colors.tokens.json
{
  "$description": "Pinterest brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#e40424"
    },
    "secondary": {
      "$type": "color",
      "$value": "#dd0e0e"
    },
    "accent": {
      "$type": "color",
      "$value": "#e60023"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#211922"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Pinterest
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Pinterest for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/e40424-dd0e0e-e60023-ffffff-211922?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.