Brand colors

Netflix colors

Netflix's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Netflix via the colors MCP.

Role tokens

  • primary#e50914 · Netflix Red
  • secondary#468254
  • accent#3860be
  • surface#ffffff
  • text#000000

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.79:1passpassfailAAA: primary #b00710 (7.28:1)
Aasecondary on surface
4.58:1passpassfailAAA: secondary #34603e (7.27:1)
Aaaccent on surface
5.86:1passpassfailAAA: accent #3154a5 (7.14:1)
Aatext on surface
21:1passpasspass
Aatext on primary
4.38:1failpassfailAA: text #fafafa (4.59:1)
Aatext on secondary
4.58:1passpassfailAAA: secondary #59a66b (7.09:1)
Aatext on accent
3.58:1failpassfailAA: text #e3e3e3 (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · netflix-colors.css
:root {
  --color-primary: #e50914;
  --color-secondary: #468254;
  --color-accent: #3860be;
  --color-surface: #ffffff;
  --color-text: #000000;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#e50914",
        secondary: "#468254",
        accent: "#3860be",
        surface: "#ffffff",
        text: "#000000",
      },
    },
  },
};
dtcg · netflix-colors.tokens.json
{
  "$description": "Netflix brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#e50914"
    },
    "secondary": {
      "$type": "color",
      "$value": "#468254"
    },
    "accent": {
      "$type": "color",
      "$value": "#3860be"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Netflix
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Netflix for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/e50914-468254-3860be-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.