Brand colors

Redfin colors

Redfin's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Redfin via the colors MCP.

Full brand page →consumer

Source: redfin.com
Extracted: 2 September 2026
Version: 3
Guidelines: official

primarydc3443 secondarye43c44 accent00828c surfaceffffff text111111

Role tokens

primary#dc3443 · Crimson
secondary#e43c44 · Red
accent#00828c · Teal
surface#ffffff · White
text#111111 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.55:1	pass	pass	fail	AAA: primary → #aa1d29 (7.2:1)
Aasecondary on surface	4.18:1	fail	pass	fail	AA: secondary → #e22c35 (4.52:1)
Aaaccent on surface	4.59:1	pass	pass	fail	AAA: accent → #005f66 (7.42:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	4.15:1	fail	pass	fail	AA: text → #030303 (4.53:1)
Aatext on secondary	4.52:1	pass	pass	fail	AAA: secondary → #ed7d82 (7.06:1)
Aatext on accent	4.11:1	fail	pass	fail	AA: text → #000000 (4.57:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · redfin-com-colors.css

:root {
  --color-primary: #dc3443;
  --color-secondary: #e43c44;
  --color-accent: #00828c;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · theme.css

/* Redfin — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #dc3443;
  --color-secondary: #e43c44;
  --color-accent: #00828c;
  --color-surface: #ffffff;
  --color-text: #111111;
}

dtcg · redfin-com-colors.tokens.json

{
  "$description": "Redfin brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#dc3443"
    },
    "secondary": {
      "$type": "color",
      "$value": "#e43c44"
    },
    "accent": {
      "$type": "color",
      "$value": "#00828c"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

ElevenLabs5 colors

Target : Expect More. Pay Less.5 colors

mcpConnect your agent — riff on Redfin

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Redfin for a consumer startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/dc3443-e43c44-00828c-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Redfin trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →