Brand colors

PostHog colors

PostHog's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by PostHog via the colors MCP.

Full brand page →

primary007aff secondary2f80fa accentf7a501 surfaceffffff text111111

Role tokens

primary#007aff
secondary#2f80fa
accent#f7a501
surface#ffffff
text#111111

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.02:1	fail	pass	fail	AA: primary → #0071eb (4.6:1)
Aasecondary on surface	3.76:1	fail	pass	fail	AA: secondary → #106df9 (4.59:1)
Aaaccent on surface	2.03:1	fail	fail	fail	AA: accent → #9d6901 (4.71:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	4.7:1	pass	pass	fail	AAA: primary → #4da3ff (7.19:1)
Aatext on secondary	5.03:1	pass	pass	fail	AAA: secondary → #65a1fb (7.23:1)
Aatext on accent	9.3:1	pass	pass	pass	—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · posthog-com-colors.css

:root {
  --color-primary: #007aff;
  --color-secondary: #2f80fa;
  --color-accent: #f7a501;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · tailwind.config.js

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#007aff",
        secondary: "#2f80fa",
        accent: "#f7a501",
        surface: "#ffffff",
        text: "#111111",
      },
    },
  },
};

dtcg · posthog-com-colors.tokens.json

{
  "$description": "PostHog brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#007aff"
    },
    "secondary": {
      "$type": "color",
      "$value": "#2f80fa"
    },
    "accent": {
      "$type": "color",
      "$value": "#f7a501"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on PostHog

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by PostHog for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/007aff-2f80fa-f7a501-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.