Brand colors

Chase colors

Chase's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Chase via the colors MCP.

Full brand page →

Source: chase.com
Extracted: 2 September 2026
Version: 6

primary045cbb secondary0060f0 accentbf2155 surfaceffffff text101820

Role tokens

primary#045cbb · Denim
secondary#0060f0 · Bright Blue
accent#bf2155 · Raspberry
surface#ffffff · White
text#101820 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	6.45:1	pass	pass	fail	AAA: primary → #0456af (7.11:1)
Aasecondary on surface	5.34:1	pass	pass	fail	AAA: secondary → #0050c7 (7.07:1)
Aaaccent on surface	5.89:1	pass	pass	fail	AAA: accent → #aa1d4c (7.03:1)
Aatext on surface	17.89:1	pass	pass	pass	—
Aatext on primary	2.77:1	fail	fail	fail	AA: text → #d0dbe7 (4.6:1)
Aatext on secondary	3.35:1	fail	pass	fail	AA: text → #e7edf3 (4.53:1)
Aatext on accent	3.04:1	fail	pass	fail	AA: text → #dae3ec (4.54:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · chase-com-colors.css

:root {
  --color-primary: #045cbb;
  --color-secondary: #0060f0;
  --color-accent: #bf2155;
  --color-surface: #ffffff;
  --color-text: #101820;
}

tailwind · theme.css

/* Chase — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #045cbb;
  --color-secondary: #0060f0;
  --color-accent: #bf2155;
  --color-surface: #ffffff;
  --color-text: #101820;
}

dtcg · chase-com-colors.tokens.json

{
  "$description": "Chase brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#045cbb"
    },
    "secondary": {
      "$type": "color",
      "$value": "#0060f0"
    },
    "accent": {
      "$type": "color",
      "$value": "#bf2155"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#101820"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Bluesky Social5 colors

Box5 colors

mcpConnect your agent — riff on Chase

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Chase for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/045cbb-0060f0-bf2155-ffffff-101820?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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