Brand colors

Chase colors

Chase's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Chase via the colors MCP.

Role tokens

  • primary#045cbb
  • secondary#0060f0
  • accent#bf2155
  • surface#ffffff
  • text#101820

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
6.45:1passpassfailAAA: primary #0456af (7.11:1)
Aasecondary on surface
5.34:1passpassfailAAA: secondary #0050c7 (7.07:1)
Aaaccent on surface
5.89:1passpassfailAAA: accent #aa1d4c (7.03:1)
Aatext on surface
17.89:1passpasspass
Aatext on primary
2.77:1failfailfailAA: text #d0dbe7 (4.6:1)
Aatext on secondary
3.35:1failpassfailAA: text #e7edf3 (4.53:1)
Aatext on accent
3.04:1failpassfailAA: text #dae3ec (4.54:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · chase-com-colors.css
:root {
  --color-primary: #045cbb;
  --color-secondary: #0060f0;
  --color-accent: #bf2155;
  --color-surface: #ffffff;
  --color-text: #101820;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#045cbb",
        secondary: "#0060f0",
        accent: "#bf2155",
        surface: "#ffffff",
        text: "#101820",
      },
    },
  },
};
dtcg · chase-com-colors.tokens.json
{
  "$description": "Chase brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#045cbb"
    },
    "secondary": {
      "$type": "color",
      "$value": "#0060f0"
    },
    "accent": {
      "$type": "color",
      "$value": "#bf2155"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#101820"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Chase
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Chase for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/045cbb-0060f0-bf2155-ffffff-101820?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.