Brand colors

Warbyparker colors

Warbyparker's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Warbyparker via the colors MCP.

Full brand page →consumer

Source: warbyparker.com
Extracted: 2 September 2026
Version: 3

primary121212 secondary1144a9 accent1050d0 surfaceffffff text121212

Role tokens

primary#121212 · Near Black
secondary#1144a9 · Cobalt Blue
accent#1050d0 · Bright Blue
surface#ffffff · White
text#121212 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	18.73:1	pass	pass	pass	—
Aasecondary on surface	8.66:1	pass	pass	pass	—
Aaaccent on surface	6.82:1	pass	pass	fail	AAA: accent → #0f4ecc (7.04:1)
Aatext on surface	18.73:1	pass	pass	pass	—
Aatext on secondary	2.16:1	fail	fail	fail	AA: text → #bdbdbd (4.61:1)
Aatext on accent	2.75:1	fail	fail	fail	AA: text → #d4d4d4 (4.6:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · warbyparker-com-colors.css

:root {
  --color-primary: #121212;
  --color-secondary: #1144a9;
  --color-accent: #1050d0;
  --color-surface: #ffffff;
  --color-text: #121212;
}

tailwind · theme.css

/* Warbyparker — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #121212;
  --color-secondary: #1144a9;
  --color-accent: #1050d0;
  --color-surface: #ffffff;
  --color-text: #121212;
}

dtcg · warbyparker-com-colors.tokens.json

{
  "$description": "Warbyparker brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#121212"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1144a9"
    },
    "accent": {
      "$type": "color",
      "$value": "#1050d0"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#121212"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Warbyparker

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Warbyparker for a consumer startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/121212-1144a9-1050d0-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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