Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#121212
#121212
hex
#121212rgb
rgb(18, 18, 18)hsl
hsl(0, 0%, 7%)oklch
oklch(0.182 0 0)Closest name: Cursed Black (#131313)Relative luminance 0.006
Tints & shades
Harmonies
Contrast
| #121212 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.73:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.12:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #121212 as the background.
Brands using this color
- American Expresstext · #111111 · Δ0.457
- Behancetext · #111111 · Δ0.457
- Calmtext · #111111 · Δ0.457
- Intercomtext · #111111 · Δ0.457
- Klarna UStext · #111111 · Δ0.457
- Mirotext · #111111 · Δ0.457
- Paddletext · #111111 · Δ0.457
- PayPaltext · #111111 · Δ0.457
- Plaidtext · #111111 · Δ0.457
- PostHogtext · #111111 · Δ0.457
- Reddittext · #111111 · Δ0.457
- Remixtext · #111111 · Δ0.457
- Replittext · #111111 · Δ0.457
- Verceltext · #111111 · Δ0.457
- Anthropictext · #141413 · Δ0.886
- Runwayprimary · #141414 · Δ0.905
- Lemon Squeezytext · #121217 · Δ1.04
- Retooltext · #151515 · Δ1.353
- Wisetext · #0e0f0c · Δ1.738
- Airtabletext · #161616 · Δ1.799
- CircleCItext · #161616 · Δ1.799
- Twitchtext · #0e0e10 · Δ1.802
- Lineartext · #0d0e10 · Δ1.923
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#121212 reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #121212
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #121212 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/121212-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md