Brand colors

Paddle colors

Paddle's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Paddle via the colors MCP.

Role tokens

  • primary#fddd35
  • secondary#ff0000
  • accent#ffd400
  • surface#ffffff
  • text#111111

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
1.35:1failfailfailAA: primary #887201 (4.71:1)
Aasecondary on surface
4:1failpassfailAA: secondary #eb0000 (4.63:1)
Aaaccent on surface
1.43:1failfailfailAA: accent #8a7300 (4.63:1)
Aatext on surface
18.88:1passpasspass
Aatext on primary
14:1passpasspass
Aatext on secondary
4.72:1passpassfailAAA: secondary #ff7070 (7.02:1)
Aatext on accent
13.19:1passpasspass

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · paddle-com-colors.css
:root {
  --color-primary: #fddd35;
  --color-secondary: #ff0000;
  --color-accent: #ffd400;
  --color-surface: #ffffff;
  --color-text: #111111;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#fddd35",
        secondary: "#ff0000",
        accent: "#ffd400",
        surface: "#ffffff",
        text: "#111111",
      },
    },
  },
};
dtcg · paddle-com-colors.tokens.json
{
  "$description": "Paddle brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#fddd35"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ff0000"
    },
    "accent": {
      "$type": "color",
      "$value": "#ffd400"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Paddle
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Paddle for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/fddd35-ff0000-ffd400-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.