Brand colors

Anthropic colors

Anthropic's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Anthropic via the colors MCP.

Full brand page →

Source: anthropic.com
Extracted: 2 September 2026
Version: 4
Guidelines: official

primaryd97757 secondarye3dacc accentd97757 surfacefaf9f5 text141413

Role tokens

primary#d97757 · Terracotta
secondary#e3dacc · Silver
accent#d97757 · Terracotta
surface#faf9f5 · Off-White
text#141413 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	2.96:1	fail	fail	fail	AA: primary → #bf502b (4.53:1)
Aasecondary on surface	1.31:1	fail	fail	fail	AA: secondary → #846d48 (4.68:1)
Aaaccent on surface	2.96:1	fail	fail	fail	AA: accent → #bf502b (4.53:1)
Aatext on surface	17.5:1	pass	pass	pass	—
Aatext on primary	5.9:1	pass	pass	fail	AAA: primary → #df8d72 (7.19:1)
Aatext on secondary	13.31:1	pass	pass	pass	—
Aatext on accent	5.9:1	pass	pass	fail	AAA: accent → #df8d72 (7.19:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · anthropic-colors.css

:root {
  --color-primary: #d97757;
  --color-secondary: #e3dacc;
  --color-accent: #d97757;
  --color-surface: #faf9f5;
  --color-text: #141413;
}

tailwind · theme.css

/* Anthropic — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #d97757;
  --color-secondary: #e3dacc;
  --color-accent: #d97757;
  --color-surface: #faf9f5;
  --color-text: #141413;
}

dtcg · anthropic-colors.tokens.json

{
  "$description": "Anthropic brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#d97757"
    },
    "secondary": {
      "$type": "color",
      "$value": "#e3dacc"
    },
    "accent": {
      "$type": "color",
      "$value": "#d97757"
    },
    "surface": {
      "$type": "color",
      "$value": "#faf9f5"
    },
    "text": {
      "$type": "color",
      "$value": "#141413"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Anthropic

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Anthropic for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/d97757-e3dacc-faf9f5-141413?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Anthropic trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →