Brand colors

Anthropic colors

Anthropic's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Anthropic via the colors MCP.

Role tokens

  • primary#d97757
  • secondary#e3dacc
  • accent#d97757
  • surface#faf9f5
  • text#141413

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
2.96:1failfailfailAA: primary #bf502b (4.53:1)
Aasecondary on surface
1.31:1failfailfailAA: secondary #846d48 (4.68:1)
Aaaccent on surface
2.96:1failfailfailAA: accent #bf502b (4.53:1)
Aatext on surface
17.5:1passpasspass
Aatext on primary
5.9:1passpassfailAAA: primary #df8d72 (7.19:1)
Aatext on secondary
13.31:1passpasspass
Aatext on accent
5.9:1passpassfailAAA: accent #df8d72 (7.19:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · anthropic-colors.css
:root {
  --color-primary: #d97757;
  --color-secondary: #e3dacc;
  --color-accent: #d97757;
  --color-surface: #faf9f5;
  --color-text: #141413;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#d97757",
        secondary: "#e3dacc",
        accent: "#d97757",
        surface: "#faf9f5",
        text: "#141413",
      },
    },
  },
};
dtcg · anthropic-colors.tokens.json
{
  "$description": "Anthropic brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#d97757"
    },
    "secondary": {
      "$type": "color",
      "$value": "#e3dacc"
    },
    "accent": {
      "$type": "color",
      "$value": "#d97757"
    },
    "surface": {
      "$type": "color",
      "$value": "#faf9f5"
    },
    "text": {
      "$type": "color",
      "$value": "#141413"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Anthropic
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Anthropic for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/d97757-e3dacc-faf9f5-141413?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.