Brand colors

Figma colors

Figma's 9 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Figma via the colors MCP.

Full brand page →design software
Source
figma.com
Extracted
Version
3
Guidelines
official
Verified from the live site at figma.com on 2 September 2026 (version 3).

Role tokens

  • primary#f24e1e · Figma Red
  • accent#0d99ff · Figma Blue
  • surface#ffffff · White
  • text#1e1e1e · Charcoal
  • logoBlue#1abcfe · Deep Sky Blue
  • logoGreen#0acf83 · Emerald Green
  • logoOrange#ff7262 · Salmon
  • logoPurple#a259ff · Bright Indigo
  • logoRed#f24e1e · Orange Red

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
3.57:1failpassfailAA: primary → #d93c0d (4.56:1)
Aaaccent on surface
2.99:1failfailfailAA: accent → #0077cc (4.66:1)
Aatext on surface
16.67:1passpasspass—
AalogoBlue on surface
2.17:1failfailfailAA: logoBlue → #017cad (4.68:1)
AalogoGreen on surface
2.05:1failfailfailAA: logoGreen → #068453 (4.74:1)
AalogoOrange on surface
2.68:1failfailfailAA: logoOrange → #eb1700 (4.51:1)
AalogoPurple on surface
3.88:1failpassfailAA: logoPurple → #9747ff (4.51:1)
AalogoRed on surface
3.57:1failpassfailAA: logoRed → #d93c0d (4.56:1)
Aatext on primary
4.67:1passpassfailAAA: primary → #f78e6e (7.18:1)
Aatext on accent
5.57:1passpassfailAAA: text → #000000 (7.02:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · figma-colors.css
:root {
  --color-primary: #f24e1e;
  --color-accent: #0d99ff;
  --color-surface: #ffffff;
  --color-text: #1e1e1e;
  --color-logoBlue: #1abcfe;
  --color-logoGreen: #0acf83;
  --color-logoOrange: #ff7262;
  --color-logoPurple: #a259ff;
  --color-logoRed: #f24e1e;
}
tailwind · theme.css
/* Figma — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #f24e1e;
  --color-accent: #0d99ff;
  --color-surface: #ffffff;
  --color-text: #1e1e1e;
  --color-logoBlue: #1abcfe;
  --color-logoGreen: #0acf83;
  --color-logoOrange: #ff7262;
  --color-logoPurple: #a259ff;
  --color-logoRed: #f24e1e;
}
dtcg · figma-colors.tokens.json
{
  "$description": "Figma brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#f24e1e"
    },
    "accent": {
      "$type": "color",
      "$value": "#0d99ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#1e1e1e"
    },
    "logoBlue": {
      "$type": "color",
      "$value": "#1abcfe"
    },
    "logoGreen": {
      "$type": "color",
      "$value": "#0acf83"
    },
    "logoOrange": {
      "$type": "color",
      "$value": "#ff7262"
    },
    "logoPurple": {
      "$type": "color",
      "$value": "#a259ff"
    },
    "logoRed": {
      "$type": "color",
      "$value": "#f24e1e"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Figma
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›build a palette inspired by Figma for a design software startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/f24e1e-0d99ff-ffffff-1e1e1e-1abcfe?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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