Brand colors

Vercel colors

Vercel's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Vercel via the colors MCP.

Full brand page →cloud platform / frontend infrastructure

primary000000 accent0070f3 surfaceffffff text111111 dangeree0000

Role tokens

primary#000000
accent#0070f3 · Vercel Blue
surface#ffffff
text#111111
danger#ee0000

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	21:1	pass	pass	pass	—
Aaaccent on surface	4.55:1	pass	pass	fail	AAA: accent → #0053b3 (7.27:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aadanger on surface	4.53:1	pass	pass	fail	AAA: danger → #b30000 (7.2:1)
Aatext on primary	1.11:1	fail	fail	fail	AA: text → #757575 (4.56:1)
Aatext on accent	4.15:1	fail	pass	fail	AA: text → #030303 (4.53:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · vercel-colors.css

:root {
  --color-primary: #000000;
  --color-accent: #0070f3;
  --color-surface: #ffffff;
  --color-text: #111111;
  --color-danger: #ee0000;
}

tailwind · tailwind.config.js

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#000000",
        accent: "#0070f3",
        surface: "#ffffff",
        text: "#111111",
        danger: "#ee0000",
      },
    },
  },
};

dtcg · vercel-colors.tokens.json

{
  "$description": "Vercel brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000000"
    },
    "accent": {
      "$type": "color",
      "$value": "#0070f3"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    },
    "danger": {
      "$type": "color",
      "$value": "#ee0000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Vercel

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Vercel for a cloud platform / frontend infrastructure startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/000000-0070f3-ffffff-111111-ee0000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.