Brand colors

Zed colors

Zed's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Zed via the colors MCP.

Full brand page →

Source: zed.dev
Extracted: 2 September 2026
Version: 6
Guidelines: official

primary040404 secondary5c78e2 accentd3604f surfaceffffff text242529

Role tokens

primary#040404 · Black
secondary#5c78e2 · Blue
accent#d3604f · Indian Red
surface#ffffff · White
text#242529 · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	20.5:1	pass	pass	pass	—
Aasecondary on surface	4.01:1	fail	pass	fail	AA: secondary → #4d6de0 (4.59:1)
Aaaccent on surface	3.78:1	fail	pass	fail	AA: accent → #cd4b37 (4.51:1)
Aatext on surface	15.31:1	pass	pass	pass	—
Aatext on primary	1.34:1	fail	fail	fail	AA: text → #737682 (4.53:1)
Aatext on secondary	3.82:1	fail	pass	fail	AA: text → #161618 (4.51:1)
Aatext on accent	4.05:1	fail	pass	fail	AA: text → #1a1b1e (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · zed-dev-colors.css

:root {
  --color-primary: #040404;
  --color-secondary: #5c78e2;
  --color-accent: #d3604f;
  --color-surface: #ffffff;
  --color-text: #242529;
}

tailwind · theme.css

/* Zed — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #040404;
  --color-secondary: #5c78e2;
  --color-accent: #d3604f;
  --color-surface: #ffffff;
  --color-text: #242529;
}

dtcg · zed-dev-colors.tokens.json

{
  "$description": "Zed brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#040404"
    },
    "secondary": {
      "$type": "color",
      "$value": "#5c78e2"
    },
    "accent": {
      "$type": "color",
      "$value": "#d3604f"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#242529"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Zed

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Zed for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/040404-5c78e2-d3604f-ffffff-242529?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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