Brand colors

Zed colors

Zed's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Zed via the colors MCP.

Role tokens

  • primary#040404
  • secondary#5c78e2
  • accent#d3604f
  • surface#ffffff
  • text#242529

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
20.5:1passpasspass
Aasecondary on surface
4.01:1failpassfailAA: secondary #4d6de0 (4.59:1)
Aaaccent on surface
3.78:1failpassfailAA: accent #cd4b37 (4.51:1)
Aatext on surface
15.31:1passpasspass
Aatext on primary
1.34:1failfailfailAA: text #737682 (4.53:1)
Aatext on secondary
3.82:1failpassfailAA: text #161618 (4.51:1)
Aatext on accent
4.05:1failpassfailAA: text #1a1b1e (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · zed-dev-colors.css
:root {
  --color-primary: #040404;
  --color-secondary: #5c78e2;
  --color-accent: #d3604f;
  --color-surface: #ffffff;
  --color-text: #242529;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#040404",
        secondary: "#5c78e2",
        accent: "#d3604f",
        surface: "#ffffff",
        text: "#242529",
      },
    },
  },
};
dtcg · zed-dev-colors.tokens.json
{
  "$description": "Zed brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#040404"
    },
    "secondary": {
      "$type": "color",
      "$value": "#5c78e2"
    },
    "accent": {
      "$type": "color",
      "$value": "#d3604f"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#242529"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Zed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Zed for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/040404-5c78e2-d3604f-ffffff-242529?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.