Brand colors

Asana colors

Asana's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Asana via the colors MCP.

Role tokens

  • primary#273240
  • secondary#151b26
  • accent#468254
  • surface#ffffff
  • text#0d0d0d

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
12.99:1passpasspass
Aasecondary on surface
17.26:1passpasspass
Aaaccent on surface
4.58:1passpassfailAAA: accent #34603e (7.27:1)
Aatext on surface
19.44:1passpasspass
Aatext on primary
1.5:1failfailfailAA: text #999999 (4.56:1)
Aatext on secondary
1.13:1failfailfailAA: text #858585 (4.68:1)
Aatext on accent
4.24:1failpassfailAA: text #000000 (4.58:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · asana-com-colors.css
:root {
  --color-primary: #273240;
  --color-secondary: #151b26;
  --color-accent: #468254;
  --color-surface: #ffffff;
  --color-text: #0d0d0d;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#273240",
        secondary: "#151b26",
        accent: "#468254",
        surface: "#ffffff",
        text: "#0d0d0d",
      },
    },
  },
};
dtcg · asana-com-colors.tokens.json
{
  "$description": "Asana brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#273240"
    },
    "secondary": {
      "$type": "color",
      "$value": "#151b26"
    },
    "accent": {
      "$type": "color",
      "$value": "#468254"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#0d0d0d"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Asana
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Asana for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/273240-151b26-468254-ffffff-0d0d0d?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.