Brand colors

Tumblr colors

Tumblr's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Tumblr via the colors MCP.

Full brand page →social

Source: tumblr.com
Extracted: 2 September 2026
Version: 4
Guidelines: official

primary304058 secondary36465d accentff4930 surfaceffffff text111111

Role tokens

primary#304058 · Charcoal
secondary#36465d · Charcoal
accent#ff4930 · Orange Red
surface#ffffff · White
text#111111 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	10.5:1	pass	pass	pass	—
Aasecondary on surface	9.58:1	pass	pass	pass	—
Aaaccent on surface	3.36:1	fail	pass	fail	AA: accent → #e61b00 (4.64:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	1.8:1	fail	fail	fail	AA: text → #ababab (4.57:1)
Aatext on secondary	1.97:1	fail	fail	fail	AA: text → #b3b3b3 (4.57:1)
Aatext on accent	5.62:1	pass	pass	fail	AAA: accent → #ff7361 (7.08:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · tumblr-com-colors.css

:root {
  --color-primary: #304058;
  --color-secondary: #36465d;
  --color-accent: #ff4930;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · theme.css

/* Tumblr — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #304058;
  --color-secondary: #36465d;
  --color-accent: #ff4930;
  --color-surface: #ffffff;
  --color-text: #111111;
}

dtcg · tumblr-com-colors.tokens.json

{
  "$description": "Tumblr brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#304058"
    },
    "secondary": {
      "$type": "color",
      "$value": "#36465d"
    },
    "accent": {
      "$type": "color",
      "$value": "#ff4930"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Tumblr

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Tumblr for a social startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/304058-36465d-ff4930-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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