Brand colors

WhatsApp colors

WhatsApp's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by WhatsApp via the colors MCP.

Full brand page →social

Source: whatsapp.com
Extracted: 2 September 2026
Version: 2

primary1c1e21 secondary103928 accent43cd66 surfaceffffff text1c1e21

Role tokens

primary#1c1e21 · Charcoal
secondary#103928 · Forest Green
accent#43cd66 · Emerald Green
surface#ffffff · White
text#1c1e21 · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	16.71:1	pass	pass	pass	—
Aasecondary on surface	12.82:1	pass	pass	pass	—
Aaaccent on surface	2.07:1	fail	fail	fail	AA: accent → #23853c (4.68:1)
Aatext on surface	16.71:1	pass	pass	pass	—
Aatext on secondary	1.3:1	fail	fail	fail	AA: text → #949aa4 (4.53:1)
Aatext on accent	8.08:1	pass	pass	pass	—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · whatsapp-com-colors.css

:root {
  --color-primary: #1c1e21;
  --color-secondary: #103928;
  --color-accent: #43cd66;
  --color-surface: #ffffff;
  --color-text: #1c1e21;
}

tailwind · theme.css

/* WhatsApp — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #1c1e21;
  --color-secondary: #103928;
  --color-accent: #43cd66;
  --color-surface: #ffffff;
  --color-text: #1c1e21;
}

dtcg · whatsapp-com-colors.tokens.json

{
  "$description": "WhatsApp brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1c1e21"
    },
    "secondary": {
      "$type": "color",
      "$value": "#103928"
    },
    "accent": {
      "$type": "color",
      "$value": "#43cd66"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#1c1e21"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on WhatsApp

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by WhatsApp for a social startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1c1e21-103928-43cd66-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

WhatsApp trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →