{
  "$generatedBy": "BrandSweets tokens.json — tumblr-com v4",
  "brand": {
    "slug": "tumblr-com",
    "name": "Tumblr",
    "version": 4,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Tumblr",
    "tagline": "Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.",
    "sector": "social"
  },
  "colors": {
    "primary": {
      "hex": "#304058",
      "name": "Charcoal",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f3f4f6",
        "100": "#e1e5ea",
        "200": "#c4cede",
        "300": "#a0b1ca",
        "400": "#7f96b8",
        "500": "#617ea8",
        "600": "#506a91",
        "700": "#415676",
        "800": "#304058",
        "900": "#263040",
        "950": "#192029"
      }
    },
    "secondary": {
      "hex": "#36465d",
      "name": "Charcoal",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#f3f5f6",
        "100": "#e2e5e9",
        "200": "#c5cfdd",
        "300": "#a1b2c9",
        "400": "#8197b6",
        "500": "#647fa6",
        "600": "#526b8e",
        "700": "#435875",
        "800": "#36465d",
        "900": "#27313f",
        "950": "#1a2029"
      }
    },
    "accent": {
      "hex": "#ff4930",
      "name": "Orange Red",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#faf0ef",
        "100": "#f4dbd7",
        "200": "#ffaea3",
        "300": "#ff7c6b",
        "400": "#ff4930",
        "500": "#ff270a",
        "600": "#e01a00",
        "700": "#b81500",
        "800": "#8f1100",
        "900": "#5e1208",
        "950": "#3d0c05"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#111111",
      "name": "Near Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#111111"
      }
    }
  },
  "typography": {
    "families": {
      "favorit": {
        "family": "Favorit",
        "source": "custom",
        "stack": "Favorit, \"Helvetica Neue\", HelveticaNeue, Helvetica, Arial, sans-serif",
        "weights": [
          400,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      },
      "gibson": {
        "family": "Gibson",
        "source": "custom",
        "stack": "Gibson, sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "gibson",
        "stack": "Gibson, sans-serif"
      },
      "body": {
        "familyRef": "favorit",
        "stack": "Favorit, \"Helvetica Neue\", HelveticaNeue, Helvetica, Arial, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.38,
              0.447,
              0.553
            ],
            "hex": "#61728d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.188,
              0.251,
              0.345
            ],
            "hex": "#304058"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.024,
              0.075,
              0.157
            ],
            "hex": "#061328"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #61728d 0%, #304058 50%, #061328 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.884,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.132,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.424,
              0.443,
              0.482
            ],
            "hex": "#6c717b"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.227,
              0.251,
              0.282
            ],
            "hex": "#3a4048"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.059,
              0.078,
              0.106
            ],
            "hex": "#0f141b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #6c717b 0%, #3a4048 50%, #0f141b 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.9,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.136,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.227,
              0.294,
              0.388
            ],
            "hex": "#3a4b63"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.149,
              0.212,
              0.302
            ],
            "hex": "#26364d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #3a4b63 0%, #26364d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #42536c 0%, #2d3d55 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #33435b 0%, #1f2e45 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 8.874,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.717,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}