# Linear Text (#0d0e10)

A brand color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d0e10`
- RGB: rgb(13, 14, 16)
- HSL: hsl(220, 10%, 6%)
- OKLCH: oklch(0.164 0.005 264.4)
- Relative luminance: 0.0044
- Name: Linear Text (`linear-text`, source: brand, brand: linear)
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/linear-text

## Tints & shades

- Tints (toward white): #22252a, #373b43, #4e545f, #636a79, #788191, #9298a5, #abb0ba, #c7cad1, #e0e2e6, #f9fafa
- Shades (toward black): #0e0f11, #0e0f11, #0b0c0e, #0b0c0e, #0b0c0e, #0b0c0e, #0b0c0e, #090a0b, #090a0b, #090a0b

## Harmonies

- Complementary: #11100e
- Analogous: #0e1011, #0e0e11
- Triadic: #110e0f, #0f110e
- Split-complementary: #110e0e, #10110e
- Tetradic: #110e10, #11100e, #0e110e

## Colors that go with Linear Text

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against Linear Text without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with Linear Text in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside Linear Text, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with Linear Text in 10 real palettes, including Twitch's brand system and Render's brand system, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Render (https://brandsweets.com/colors/brands/render-com), Neobank (https://brandsweets.com/palettes/vivid#neobank), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including State Farm's brand system and Velvet put Brown beside Linear Text, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside Linear Text, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with Linear Text in 4 real palettes, including Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with Linear Text: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e7687 (4.6:1); AA: background → #7d7d7d (4.69:1); AAA: text → #8f96a3 (7.06:1); AAA: background → #9c9c9c (7.03:1)

## Brands using this color

- **Linear** — text #0d0e10 — https://brandsweets.com/colors/brands/linear
- **Twitch** — text #0e0e10 (Δ 0.202) — https://brandsweets.com/colors/brands/twitch-tv
- **Olympics** — text #0d0d10 (Δ 0.402) — https://brandsweets.com/colors/brands/olympics-com
- **Asana** — text #0d0d0d (Δ 0.633) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 0.633) — https://brandsweets.com/colors/brands/render-com
- **Wise** — text #0e0f0c (Δ 1.058) — https://brandsweets.com/colors/brands/wise-com
- **Foot Locker** — primary #0e1111 (Δ 1.197) — https://brandsweets.com/colors/brands/footlocker-com
- **Foot Locker** — text #0e1111 (Δ 1.197) — https://brandsweets.com/colors/brands/footlocker-com
- **Amazon** — text #0f1111 (Δ 1.266) — https://brandsweets.com/colors/brands/amazon-com
- **Coinbase** — text #0a0b0d (Δ 1.418) — https://brandsweets.com/colors/brands/coinbase
- **1password** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/1password-com
- **Abstract** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/abstract-com
- **Ahrefs** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/ahrefs-com
- **American Express** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/americanexpress-com
- **Apple** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/apple-com
- **Behance** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/behance-net
- **Bloomberg** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/bloomberg-com
- **Bluesky Social** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/bsky-app
- **Brilliant** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/brilliant-org
- **Budweiser** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/budweiser-com
- **Calm** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/calm-com
- **Cartier** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/cartier-com
- **Casper Sleep** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/casper-com
- **Chipotle** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/chipotle-com
- **Codecademy** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/codecademy-com
- **Confluent** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/confluent-io
- **Coursera** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/coursera-org
- **Databricks** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/databricks-com
- **dbt Labs** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/getdbt-com
- **Dell** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/dell-com
- **EA** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/ea-com
- **Elastic** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/elastic-co
- **Fivetran blue** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/fivetran-com
- **Ford** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/ford-com
- **Form Builder with AI Automation** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/typeform-com
- **Gopro** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/gopro-com
- **Ikea** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/ikea-com
- **Intercom** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/intercom-com
- **Khan Academy** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/khanacademy-org
- **Klarna US** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/klarna-com
- **Klaviyo** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/klaviyo-com
- **Kraken** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/kraken-com
- **Lay's** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/lays-com
- **Linkedin** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/linkedin-com
- **Liquid Death** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Mailchimp** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/mailchimp-com
- **Marvel** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/marvel-com
- **Mastodon hosted on mastodon.social** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/mastodon-social
- **Miro** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/miro-com
- **native Cybersecurity** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/crowdstrike-com
- **NBA** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/nba-com
- **Nike** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/nike-com
- **Nintendo** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/nintendo-com
- **Nissan** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/nissanusa-com
- **Oatly** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/oatly-com
- **OktaOkta on YoutubeOkta on XOkta on LinkedIn** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/okta-com
- **Opensea** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/opensea-io
- **Paddle** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/paddle-com
- **Patreon** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/patreon-com
- **PayPal** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/paypal-com
- **Penpot** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/penpot-app
- **Pepsi** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/pepsi-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/phantom-com
- **Plaid** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/plaid-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/playstation-com
- **PostHog** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/posthog-com
- **Prepare your taste buds...** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/grubhub-com
- **Purina Pro Plan** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/chewy-com
- **Reddit** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/reddit-com
- **Redfin** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/redfin-com
- **Remix** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/replit
- **Riot Games** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/riotgames-com
- **Roblox** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/roblox-com
- **Salesforce** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/salesforce-com
- **Semrush** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/semrush-com
- **Snowflake AI Data Cloud** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/snowflake-com
- **Snyk** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/snyk-io
- **Soundcloud** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/soundcloud-com
- **Sourcegraph** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/sourcegraph-com
- **State Farm** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/statefarm-com
- **Taco Bell** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/tacobell-com
- **Target : Expect More. Pay Less.** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/target-com
- **The New York Times** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/nytimes-com
- **Tumblr** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/tumblr-com
- **Unity** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/unity-com
- **Vercel** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/vercel
- **Walmart** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/walmart-com
- **Wayfair** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/wayfair-com
- **Wired** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/wired-com
- **Xbox** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/xbox-com
- **Zillow** — text #111111 (Δ 1.483) — https://brandsweets.com/colors/brands/zillow-com
- **Robinhood** — text #110e08 (Δ 1.772) — https://brandsweets.com/colors/brands/robinhood-com
- **Hugging Face** — primary #0b0f19 (Δ 1.852) — https://brandsweets.com/colors/brands/huggingface-co
- **Airbus** — primary #070b11 (Δ 1.865) — https://brandsweets.com/colors/brands/airbus-com
- **Airbus** — text #070b11 (Δ 1.865) — https://brandsweets.com/colors/brands/airbus-com
- **NHL** — primary #121212 (Δ 1.923) — https://brandsweets.com/colors/brands/nhl-com
- **NHL** — text #121212 (Δ 1.923) — https://brandsweets.com/colors/brands/nhl-com
- **Warbyparker** — primary #121212 (Δ 1.923) — https://brandsweets.com/colors/brands/warbyparker-com
- **Warbyparker** — text #121212 (Δ 1.923) — https://brandsweets.com/colors/brands/warbyparker-com
- **Bun** — text #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/bun-sh
- **Framer** — text #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/framer
- **MetaMask** — primary #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/metamask-io
- **MetaMask** — text #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/metamask-io
- **Pfizer** — primary #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/pfizer-com
- **Pfizer** — text #0a0a0a (Δ 1.926) — https://brandsweets.com/colors/brands/pfizer-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold
- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury
- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon
- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome
- **Ink Wash** (monochrome, dark, neutral, elegant) — #d9d9d9, #8c8c8c, #f2f2f2, #121212, #ededed — Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking. — tool: https://brandsweets.com/palettes/new/d9d9d9-8c8c8c-f2f2f2-121212-ededed — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d0e10-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d0e10" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.