Brand colors

Roblox colors

Roblox's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Roblox via the colors MCP.

Extracted
Version
2
Guidelines
official
Verified from the live site at roblox.com on 2 September 2026 (version 2).

Role tokens

  • primary#345cfc · Bright Blue
  • secondary#829efc · Bright Blue
  • accent#e75750 · Red
  • surface#ffffff · White
  • text#111111 · Near Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
5.14:1passpassfailAAA: primary #0939fb (7.02:1)
Aasecondary on surface
2.55:1failfailfailAA: secondary #3d69fa (4.57:1)
Aaaccent on surface
3.57:1failpassfailAA: accent #e12d23 (4.56:1)
Aatext on surface
18.88:1passpasspass
Aatext on primary
3.67:1failpassfailAA: text #f0f0f0 (4.51:1)
Aatext on secondary
7.41:1passpasspass
Aatext on accent
5.28:1passpassfailAAA: accent #ed7e78 (7.06:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · roblox-com-colors.css
:root {
  --color-primary: #345cfc;
  --color-secondary: #829efc;
  --color-accent: #e75750;
  --color-surface: #ffffff;
  --color-text: #111111;
}
tailwind · theme.css
/* Roblox — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #345cfc;
  --color-secondary: #829efc;
  --color-accent: #e75750;
  --color-surface: #ffffff;
  --color-text: #111111;
}
dtcg · roblox-com-colors.tokens.json
{
  "$description": "Roblox brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#345cfc"
    },
    "secondary": {
      "$type": "color",
      "$value": "#829efc"
    },
    "accent": {
      "$type": "color",
      "$value": "#e75750"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Roblox
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Roblox for a gaming startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/345cfc-829efc-e75750-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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