Brand colors

Tide colors

Tide's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Tide via the colors MCP.

Full brand page →cpg

Source: tide.com
Extracted: 2 September 2026
Version: 2

primary1b3392 secondary13259c accentfb4c06 surfaceffffff text000000

Role tokens

primary#1b3392 · Dark Blue
secondary#13259c · Dark Blue
accent#fb4c06 · Orange Red
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	10.85:1	pass	pass	pass	—
Aasecondary on surface	11.85:1	pass	pass	pass	—
Aaaccent on surface	3.42:1	fail	pass	fail	AA: accent → #d84003 (4.51:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	1.94:1	fail	fail	fail	AA: text → #a8a8a8 (4.56:1)
Aatext on secondary	1.77:1	fail	fail	fail	AA: text → #a1a1a1 (4.59:1)
Aatext on accent	6.14:1	pass	pass	fail	AAA: accent → #fc672c (7.12:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · tide-com-colors.css

:root {
  --color-primary: #1b3392;
  --color-secondary: #13259c;
  --color-accent: #fb4c06;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Tide — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #1b3392;
  --color-secondary: #13259c;
  --color-accent: #fb4c06;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · tide-com-colors.tokens.json

{
  "$description": "Tide brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1b3392"
    },
    "secondary": {
      "$type": "color",
      "$value": "#13259c"
    },
    "accent": {
      "$type": "color",
      "$value": "#fb4c06"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

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Public brands whose primary sits closest on the hue wheel.

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mcpConnect your agent — riff on Tide

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Tide for a cpg startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1b3392-13259c-fb4c06-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Tide trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →