Brand colors

Taco Bell colors

Taco Bell's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Taco Bell via the colors MCP.

Full brand page →food-bev

Source: tacobell.com
Extracted: 2 September 2026
Version: 3
Guidelines: official

primary501098 secondary9a23f8 accent5cb8b2 surfaceffffff text111111

Role tokens

primary#501098 · Dark Violet
secondary#9a23f8 · Bright Violet
accent#5cb8b2 · Teal
surface#ffffff · White
text#111111 · Near Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	11.24:1	pass	pass	pass	—
Aasecondary on surface	5.29:1	pass	pass	fail	AAA: secondary → #7e07da (7.17:1)
Aaaccent on surface	2.35:1	fail	fail	fail	AA: accent → #38807b (4.62:1)
Aatext on surface	18.88:1	pass	pass	pass	—
Aatext on primary	1.68:1	fail	fail	fail	AA: text → #a6a6a6 (4.62:1)
Aatext on secondary	3.57:1	fail	pass	fail	AA: text → #ededed (4.52:1)
Aatext on accent	8.05:1	pass	pass	pass	—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · tacobell-com-colors.css

:root {
  --color-primary: #501098;
  --color-secondary: #9a23f8;
  --color-accent: #5cb8b2;
  --color-surface: #ffffff;
  --color-text: #111111;
}

tailwind · theme.css

/* Taco Bell — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #501098;
  --color-secondary: #9a23f8;
  --color-accent: #5cb8b2;
  --color-surface: #ffffff;
  --color-text: #111111;
}

dtcg · tacobell-com-colors.tokens.json

{
  "$description": "Taco Bell brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#501098"
    },
    "secondary": {
      "$type": "color",
      "$value": "#9a23f8"
    },
    "accent": {
      "$type": "color",
      "$value": "#5cb8b2"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Taco Bell

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Taco Bell for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/501098-9a23f8-5cb8b2-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Taco Bell trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →