Brand colors

Datadog colors

Datadog's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Datadog via the colors MCP.

Full brand page →

Source: datadoghq.com
Extracted: 2 September 2026
Version: 5
Guidelines: official

primary632ca6 accentbf0000 surfaceffffff text212529

Role tokens

primary#632ca6 · Rebecca Purple
accent#bf0000 · Firebrick
surface#ffffff · White
text#212529 · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	8.6:1	pass	pass	pass	—
Aaaccent on surface	6.53:1	pass	pass	fail	AAA: accent → #b30000 (7.2:1)
Aatext on surface	15.43:1	pass	pass	pass	—
Aatext on primary	1.79:1	fail	fail	fail	AA: text → #b5bdc4 (4.52:1)
Aatext on accent	2.36:1	fail	fail	fail	AA: text → #d5d9dd (4.6:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · datadoghq-com-colors.css

:root {
  --color-primary: #632ca6;
  --color-accent: #bf0000;
  --color-surface: #ffffff;
  --color-text: #212529;
}

tailwind · theme.css

/* Datadog — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #632ca6;
  --color-accent: #bf0000;
  --color-surface: #ffffff;
  --color-text: #212529;
}

dtcg · datadoghq-com-colors.tokens.json

{
  "$description": "Datadog brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#632ca6"
    },
    "accent": {
      "$type": "color",
      "$value": "#bf0000"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#212529"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Datadog

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Datadog for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/632ca6-bf0000-ffffff-212529?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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