Brand colors

Datadog colors

Datadog's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Datadog via the colors MCP.

Role tokens

  • primary#632ca6
  • accent#bf0000
  • surface#ffffff
  • text#212529

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
8.6:1passpasspass
Aaaccent on surface
6.53:1passpassfailAAA: accent #b30000 (7.2:1)
Aatext on surface
15.43:1passpasspass
Aatext on primary
1.79:1failfailfailAA: text #b5bdc4 (4.52:1)
Aatext on accent
2.36:1failfailfailAA: text #d5d9dd (4.6:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · datadoghq-com-colors.css
:root {
  --color-primary: #632ca6;
  --color-accent: #bf0000;
  --color-surface: #ffffff;
  --color-text: #212529;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#632ca6",
        accent: "#bf0000",
        surface: "#ffffff",
        text: "#212529",
      },
    },
  },
};
dtcg · datadoghq-com-colors.tokens.json
{
  "$description": "Datadog brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#632ca6"
    },
    "accent": {
      "$type": "color",
      "$value": "#bf0000"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#212529"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Datadog
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Datadog for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/632ca6-bf0000-ffffff-212529?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.