The New York Times colors

Role tokens

• primary#000000 · Black
• secondary#346eb7 · Blue
• accent#326891 · Dark Blue
• surface#ffffff · White
• text#111111 · Near Black

Contrast pairs

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

:root {
  --color-primary: #000000;
  --color-secondary: #346eb7;
  --color-accent: #326891;
  --color-surface: #ffffff;
  --color-text: #111111;
}

/* The New York Times — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #000000;
  --color-secondary: #346eb7;
  --color-accent: #326891;
  --color-surface: #ffffff;
  --color-text: #111111;
}

{
  "$description": "The New York Times brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000000"
    },
    "secondary": {
      "$type": "color",
      "$value": "#346eb7"
    },
    "accent": {
      "$type": "color",
      "$value": "#326891"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.