Brand colors

Coinbase colors

Coinbase's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Coinbase via the colors MCP.

Full brand page →financial services / cryptocurrency

Source: coinbase.com
Extracted: 30 August 2026
Version: 2
Guidelines: official

primary0052ff surfaceffffff text0a0b0d dangercf202f success098551

Role tokens

primary#0052ff · Coinbase Blue
surface#ffffff · White
text#0a0b0d · Off Black
danger#cf202f · Red
success#098551 · Green

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	5.75:1	pass	pass	fail	AAA: primary → #0047e0 (7.05:1)
Aatext on surface	19.69:1	pass	pass	pass	—
Aadanger on surface	5.38:1	pass	pass	fail	AAA: danger → #ac1b27 (7.14:1)
Aasuccess on surface	4.68:1	pass	pass	fail	AAA: success → #07643d (7.24:1)
Aatext on primary	3.42:1	fail	pass	fail	AA: text → #e2e4e9 (4.52:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · coinbase-colors.css

:root {
  --color-primary: #0052ff;
  --color-surface: #ffffff;
  --color-text: #0a0b0d;
  --color-danger: #cf202f;
  --color-success: #098551;
}

tailwind · theme.css

/* Coinbase — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #0052ff;
  --color-surface: #ffffff;
  --color-text: #0a0b0d;
  --color-danger: #cf202f;
  --color-success: #098551;
}

dtcg · coinbase-colors.tokens.json

{
  "$description": "Coinbase brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#0052ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#0a0b0d"
    },
    "danger": {
      "$type": "color",
      "$value": "#cf202f"
    },
    "success": {
      "$type": "color",
      "$value": "#098551"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Fivetran blue5 colors

mcpConnect your agent — riff on Coinbase

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Coinbase for a financial services / cryptocurrency startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/0052ff-ffffff-0a0b0d-cf202f-098551?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Coinbase trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →