Brand colors

Oreo colors

Oreo's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Oreo via the colors MCP.

Full brand page →food-bev

Source: oreo.com
Extracted: 2 September 2026
Version: 2

primary0047d9 secondary0040c3 accentffb5e0 surfaceffffff text0b0505

Role tokens

primary#0047d9 · Bright Blue
secondary#0040c3 · Dark Blue
accent#ffb5e0 · Pale Magenta
surface#ffffff · White
text#0b0505 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	7.23:1	pass	pass	pass	—
Aasecondary on surface	8.33:1	pass	pass	pass	—
Aaaccent on surface	1.62:1	fail	fail	fail	AA: accent → #e00083 (4.67:1)
Aatext on surface	20.23:1	pass	pass	pass	—
Aatext on primary	2.8:1	fail	fail	fail	AA: text → #e6c7c7 (4.6:1)
Aatext on secondary	2.43:1	fail	fail	fail	AA: text → #deb5b5 (4.51:1)
Aatext on accent	12.46:1	pass	pass	pass	—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · oreo-com-colors.css

:root {
  --color-primary: #0047d9;
  --color-secondary: #0040c3;
  --color-accent: #ffb5e0;
  --color-surface: #ffffff;
  --color-text: #0b0505;
}

tailwind · theme.css

/* Oreo — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #0047d9;
  --color-secondary: #0040c3;
  --color-accent: #ffb5e0;
  --color-surface: #ffffff;
  --color-text: #0b0505;
}

dtcg · oreo-com-colors.tokens.json

{
  "$description": "Oreo brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#0047d9"
    },
    "secondary": {
      "$type": "color",
      "$value": "#0040c3"
    },
    "accent": {
      "$type": "color",
      "$value": "#ffb5e0"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#0b0505"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Oreo

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Oreo for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/0047d9-0040c3-ffb5e0-ffffff-0b0505?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Oreo trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →