Coinbase
The easiest place to buy, sell, and manage crypto.
Coinbase is building the cryptoeconomy — a more fair, accessible, efficient, and transparent financial system enabled by crypto. The brand mirrors that ambition: calm, confident, and unmistakably trustworthy, built on a single Coinbase Blue, clean geometric type, and a reductive circular mark.
Color
The one brand blue — primary CTAs, links, the circular mark.
Clean white canvas; dark mode uses the near-black off-black.
Body and heading text on white; near-white on the dark canvas.
Gains, positive price movement, confirmations.
Losses, negative price movement, destructive actions.
Typography
The easiest place to buy, sell, and manage crypto.
- Foundry:
- Coinbase (with MCKL)
- Weights:
- 400, 500, 700
Coinbase Display is a commissioned typeface owned by Coinbase. Reference by name only; never rehost the binaries.
The easiest place to buy, sell, and manage crypto.
- Foundry:
- Coinbase (with MCKL)
- Weights:
- 400
Coinbase Mono is commissioned and owned by Coinbase; used for numeric/price data. Reference only.
The easiest place to buy, sell, and manage crypto.
- Foundry:
- Coinbase (with MCKL)
- Weights:
- 400, 500, 600
Coinbase Sans is a commissioned typeface owned by Coinbase. Reference by name only; never rehost the binaries.
Voice & Tone
Do
- +Explain crypto in plain language anyone can follow
- +Be transparent — no hidden asterisks or hype
- +Lead with what the person can do, safely
- +Keep it calm and reassuring
Don't
- −Never overpromise returns or use hype
- −Avoid impenetrable crypto jargon without explanation
- −Don't be flippant about money or risk
Sample copy
Get started
Your portfolio is empty. Buy your first crypto in minutes.
The easiest place to buy and sell crypto.
Bitcoin is up 4% today. Check your portfolio.
Logo Inventory
Usage Rules
- MUSTMeet WCAG AA for textaccessibility
Off-Black on white clears AA comfortably; keep blue for fills and large type.
- MUSTRespect logo clear spacelogo
Keep at least one cap-height of clear space around the wordmark.
- MUSTOne confident bluecolor
Coinbase Blue (#0052FF) is the single brand color. Don't introduce competing accent hues.
- SHOULDExplain in plain languagevoice
Make crypto approachable. Define jargon; never hype returns.
Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.
https://mcp.brandsweets.com/coinbase/mcp{
"mcpServers": {
"brandsweets-coinbase": {
"type": "http",
"url": "https://mcp.brandsweets.com/coinbase/mcp"
}
}
}claude mcp add --transport http brandsweets-coinbase https://mcp.brandsweets.com/coinbase/mcp