← Coinbase

Guidelines deck

6 boards · page order preserved

  1. financial services / cryptocurrency2012

    Coinbase

    The easiest place to buy, sell, and manage crypto.

    CoinbaseCoinbase — Brand
    01Coinbase — Brandcover
  2. Identity · Marks

    Logo

    primaryclear 1× cap heightmin 96px · screen
    Coinbase
    light
    Coinbase
    brand
    Coinbase
    dark
    mark“The Coin”clear 0.5× mark widthmin 20px · screen
    CO
    light
    CO
    brand
    CO
    dark
    inverseclear 1× cap heightmin 96px · screen
    Coinbase
    light
    Coinbase
    brand
    Coinbase
    dark
    favicon
    CO
    light
    CO
    brand
    CO
    dark
    monoclear 1× logo heightmin 24px · screen
    Coinbase
    light
    Coinbase
    brand
    Coinbase
    dark
    Favicon legibilityfavicon · at native px
    CO
    16px
    CO
    20px
    CO
    24px
    CoinbaseLogo
    02Logologo-suite
  3. Tokens · Color

    Color

    Coinbase Blue
    primary#0052FF
    50950
    AA 5.8
    Green
    success#098551
    50950
    Red
    danger#CF202F
    50950
    Off Black
    text#0A0B0D
    50950
    AA 19.7
    White
    surface#FFFFFF
    50950
    CoinbaseColor
    03Colorcolor-system
  4. Tokens · Typography

    Typography

    Aa
    Coinbase DisplayCoinbase (with MCKL) · commissioned

    Increase economic freedom in the world.

    Regular400Medium500Bold700
    Aa
    Coinbase SansCoinbase (with MCKL) · commissioned

    Increase economic freedom in the world.

    Regular400Medium500Semibold600
    CoinbaseTypography
    04Typographytype-specimen
  5. Identity · Voice

    Voice

    clear·confident·trustworthy·optimistic
    Sample · headline
    “The easiest place to buy and sell crypto.”
    Do
    • +Explain crypto in plain language anyone can follow
    • +Be transparent — no hidden asterisks or hype
    • +Lead with what the person can do, safely
    • +Keep it calm and reassuring
    Don't
    • –Never overpromise returns or use hype
    • –Avoid impenetrable crypto jargon without explanation
    • –Don't be flippant about money or risk
    CoinbaseVoice
    05Voicevoice
  6. Product · card

    Components

    Guides

    Ship on-brand in minutes

    Import tokens once and every surface inherits the system.

    Changelog

    Dark mode, done right

    Role-based colors carry a first-class dark counterpart.

    CoinbaseComponents
    06Componentsui-preview