Identity · Voice
Voice
clear·confident·trustworthy·optimistic
Sample · headline
“The easiest place to buy and sell crypto.”
Do
- +Explain crypto in plain language anyone can follow
- +Be transparent — no hidden asterisks or hype
- +Lead with what the person can do, safely
- +Keep it calm and reassuring
Don't
- –Never overpromise returns or use hype
- –Avoid impenetrable crypto jargon without explanation
- –Don't be flippant about money or risk
CoinbaseVoice