Brand colors

Nivea colors

Nivea's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Nivea via the colors MCP.

Full brand page →beauty

Source: nivea.com
Extracted: 2 September 2026
Version: 3

primary0032a0 secondary0f60ff surfaceffffff text000000

Role tokens

primary#0032a0 · Navy
secondary#0f60ff · Bright Blue
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	10.69:1	pass	pass	pass	—
Aasecondary on surface	5.08:1	pass	pass	fail	AAA: secondary → #0049db (7.06:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	1.96:1	fail	fail	fail	AA: text → #ababab (4.66:1)
Aatext on secondary	4.14:1	fail	pass	fail	AA: text → #f2f2f2 (4.53:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · nivea-com-colors.css

:root {
  --color-primary: #0032a0;
  --color-secondary: #0f60ff;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Nivea — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #0032a0;
  --color-secondary: #0f60ff;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · nivea-com-colors.tokens.json

{
  "$description": "Nivea brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#0032a0"
    },
    "secondary": {
      "$type": "color",
      "$value": "#0f60ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Jack Daniel's5 colors

Paramount+5 colors

mcpConnect your agent — riff on Nivea

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Nivea for a beauty startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/0032a0-0f60ff-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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