Brand colors

Jack Daniel's colors

Jack Daniel's's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Jack Daniel's via the colors MCP.

Full brand page →food-bev

Source: jackdaniels.com
Extracted: 2 September 2026
Version: 3

primary3860be secondary27455c accent468254 surfaceffffff text000000

Role tokens

primary#3860be · Denim
secondary#27455c · Charcoal
accent#468254 · Sea Green
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	5.86:1	pass	pass	fail	AAA: primary → #3154a5 (7.14:1)
Aasecondary on surface	10.04:1	pass	pass	pass	—
Aaaccent on surface	4.58:1	pass	pass	fail	AAA: accent → #34603e (7.27:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	3.58:1	fail	pass	fail	AA: text → #e3e3e3 (4.56:1)
Aatext on secondary	2.09:1	fail	fail	fail	AA: text → #b0b0b0 (4.63:1)
Aatext on accent	4.58:1	pass	pass	fail	AAA: accent → #59a66b (7.09:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · jackdaniels-com-colors.css

:root {
  --color-primary: #3860be;
  --color-secondary: #27455c;
  --color-accent: #468254;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Jack Daniel's — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #3860be;
  --color-secondary: #27455c;
  --color-accent: #468254;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · jackdaniels-com-colors.tokens.json

{
  "$description": "Jack Daniel's brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#3860be"
    },
    "secondary": {
      "$type": "color",
      "$value": "#27455c"
    },
    "accent": {
      "$type": "color",
      "$value": "#468254"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Paramount+5 colors

Fivetran blue5 colors

mcpConnect your agent — riff on Jack Daniel's

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Jack Daniel's for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/3860be-27455c-468254-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Jack Daniel's trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →