Brand colors

dbt Labs colors

dbt Labs's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by dbt Labs via the colors MCP.

Source
dbt.com
Extracted
Version
3
Guidelines
official
Verified from the live site at dbt.com on 2 September 2026 (version 3).

Role tokens

  • primary#fc6304 · Bright Orange
  • secondary#1e2939 · Deep Navy
  • accent#3d189a · Dark Indigo
  • surface#ffffff · White
  • text#111111 · Near Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
3.03:1failpassfailAA: primary #ca4f02 (4.54:1)
Aasecondary on surface
14.67:1passpasspass
Aaaccent on surface
11.69:1passpasspass
Aatext on surface
18.88:1passpasspass
Aatext on primary
6.23:1passpassfailAAA: primary #fd7826 (7.1:1)
Aatext on secondary
1.29:1failfailfailAA: text #8f8f8f (4.54:1)
Aatext on accent
1.61:1failfailfailAA: text #a1a1a1 (4.53:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · getdbt-com-colors.css
:root {
  --color-primary: #fc6304;
  --color-secondary: #1e2939;
  --color-accent: #3d189a;
  --color-surface: #ffffff;
  --color-text: #111111;
}
tailwind · theme.css
/* dbt Labs — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #fc6304;
  --color-secondary: #1e2939;
  --color-accent: #3d189a;
  --color-surface: #ffffff;
  --color-text: #111111;
}
dtcg · getdbt-com-colors.tokens.json
{
  "$description": "dbt Labs brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#fc6304"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1e2939"
    },
    "accent": {
      "$type": "color",
      "$value": "#3d189a"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#111111"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on dbt Labs
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by dbt Labs for a data startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/fc6304-1e2939-3d189a-ffffff-111111?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

dbt Labs trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →