Brand colors

Etsy colors

Etsy's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Etsy via the colors MCP.

Full brand page →e-commerce

Source: etsy.com
Extracted: 2 September 2026
Version: 5

primaryf1641e secondarycf4018 accent254ec1 surfacefaf8f5 text000000

Role tokens

primary#f1641e · Etsy Orange
secondary#cf4018 · Red-Orange
accent#254ec1 · Blue
surface#faf8f5 · Off-White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	3.01:1	fail	pass	fail	AA: primary → #c54a0d (4.54:1)
Aasecondary on surface	4.5:1	pass	pass	fail	AAA: secondary → #9b3012 (7.01:1)
Aaaccent on surface	6.74:1	pass	pass	fail	AAA: accent → #234bb8 (7.15:1)
Aatext on surface	19.81:1	pass	pass	pass	—
Aatext on primary	6.58:1	pass	pass	fail	AAA: primary → #f26e2c (7.04:1)
Aatext on secondary	4.4:1	fail	pass	fail	AA: text → #fafafa (4.57:1)
Aatext on accent	2.94:1	fail	fail	fail	AA: text → #cfcfcf (4.59:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · etsy-com-colors.css

:root {
  --color-primary: #f1641e;
  --color-secondary: #cf4018;
  --color-accent: #254ec1;
  --color-surface: #faf8f5;
  --color-text: #000000;
}

tailwind · theme.css

/* Etsy — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #f1641e;
  --color-secondary: #cf4018;
  --color-accent: #254ec1;
  --color-surface: #faf8f5;
  --color-text: #000000;
}

dtcg · etsy-com-colors.tokens.json

{
  "$description": "Etsy brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#f1641e"
    },
    "secondary": {
      "$type": "color",
      "$value": "#cf4018"
    },
    "accent": {
      "$type": "color",
      "$value": "#254ec1"
    },
    "surface": {
      "$type": "color",
      "$value": "#faf8f5"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

GitLab4 colors

Prepare your taste buds...5 colors

mcpConnect your agent — riff on Etsy

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Etsy for a e-commerce startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/f1641e-cf4018-254ec1-faf8f5-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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