Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#17130d
#17130d
hex
#17130drgb
rgb(23, 19, 13)hsl
hsl(36, 28%, 7%)oklch
oklch(0.189 0.013 77.8)Closest name: King Kong (#161410)Relative luminance 0.0068
Tints & shades
Harmonies
Contrast
| #17130d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.14:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17130d as the background.
Brands using this color
- Anthropictext · #141413 · Δ1.168
- Runwayprimary · #141414 · Δ1.341
- Retooltext · #151515 · Δ1.47
- Airtabletext · #161616 · Δ1.708
- CircleCItext · #161616 · Δ1.708
- American Expresstext · #111111 · Δ1.779
- Behancetext · #111111 · Δ1.779
- Calmtext · #111111 · Δ1.779
- Intercomtext · #111111 · Δ1.779
- Klarna UStext · #111111 · Δ1.779
- Mirotext · #111111 · Δ1.779
- Paddletext · #111111 · Δ1.779
- PayPaltext · #111111 · Δ1.779
- Plaidtext · #111111 · Δ1.779
- PostHogtext · #111111 · Δ1.779
- Reddittext · #111111 · Δ1.779
- Remixtext · #111111 · Δ1.779
- Replittext · #111111 · Δ1.779
- Verceltext · #111111 · Δ1.779
Palettes built around it
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#17130d reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #17130d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17130d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17130d-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md