# #17130d

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17130d`
- RGB: rgb(23, 19, 13)
- HSL: hsl(36, 28%, 7%)
- OKLCH: oklch(0.189 0.013 77.8)
- Relative luminance: 0.0068
- Nearest named color: King Kong (#161410, Δ 0.564) — https://brandsweets.com/colors/king-kong
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/17130d

## Tints & shades

- Tints (toward white): #342b1d, #52432e, #6f5c3e, #8c744f, #a98e66, #b9a483, #cab9a0, #dacfbe, #ebe5db, #fbfaf8
- Shades (toward black): #17130d, #14100b, #14100b, #14100b, #14100b, #100d09, #100d09, #100d09, #0d0b07, #0d0b07

## Harmonies

- Complementary: #0d1117
- Analogous: #170e0d, #16170d
- Triadic: #0d1713, #130d17
- Split-complementary: #0d1617, #0e0d17
- Tetradic: #0d170e, #0d1117, #170d16

## Colors that go with #17130d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #17130d without the hard edge of pure #000. Seen in: PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #17130d in 18 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #17130d, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #17130d in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #17130d, as the supporting colour. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Garnet put Brown beside #17130d, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #17130d, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #17130d in 5 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #89714d (4.53:1); AA: background → #808080 (4.68:1); AAA: text → #ac936c (7.14:1); AAA: background → #a1a1a1 (7.16:1)

## Brands using this color

- **Anthropic** — text #141413 (Δ 1.168) — https://brandsweets.com/colors/brands/anthropic
- **Abstract** — primary #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.341) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Liquid Death** — primary #151515 (Δ 1.47) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.47) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.47) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.47) — https://brandsweets.com/colors/brands/rivian-com
- **NHL** — primary #121212 (Δ 1.515) — https://brandsweets.com/colors/brands/nhl-com
- **NHL** — text #121212 (Δ 1.515) — https://brandsweets.com/colors/brands/nhl-com
- **Warbyparker** — primary #121212 (Δ 1.515) — https://brandsweets.com/colors/brands/warbyparker-com
- **Warbyparker** — text #121212 (Δ 1.515) — https://brandsweets.com/colors/brands/warbyparker-com
- **Airtable** — text #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.708) — https://brandsweets.com/colors/brands/ibm-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — primary #181416 (Δ 1.717) — https://brandsweets.com/colors/brands/playstation-com
- **1password** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/1password-com
- **Abstract** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/abstract-com
- **Ahrefs** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/ahrefs-com
- **American Express** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/americanexpress-com
- **Apple** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/apple-com
- **Behance** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/behance-net
- **Bloomberg** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/bloomberg-com
- **Bluesky Social** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/bsky-app
- **Brilliant** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/brilliant-org
- **Budweiser** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/budweiser-com
- **Calm** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/calm-com
- **Cartier** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/cartier-com
- **Casper Sleep** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/casper-com
- **Chipotle** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/chipotle-com
- **Codecademy** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/codecademy-com
- **Confluent** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/confluent-io
- **Coursera** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/coursera-org
- **Databricks** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/databricks-com
- **dbt Labs** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/getdbt-com
- **Dell** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/dell-com
- **EA** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/ea-com
- **Elastic** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/elastic-co
- **Fivetran blue** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/fivetran-com
- **Ford** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/ford-com
- **Form Builder with AI Automation** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/typeform-com
- **Gopro** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/gopro-com
- **Ikea** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/ikea-com
- **Intercom** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/intercom-com
- **Khan Academy** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/khanacademy-org
- **Klarna US** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/klarna-com
- **Klaviyo** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/klaviyo-com
- **Kraken** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/kraken-com
- **Lay's** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/lays-com
- **Linkedin** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/linkedin-com
- **Liquid Death** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Mailchimp** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/mailchimp-com
- **Marvel** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/marvel-com
- **Mastodon hosted on mastodon.social** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/mastodon-social
- **Miro** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/miro-com
- **native Cybersecurity** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/crowdstrike-com
- **NBA** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/nba-com
- **Nike** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/nike-com
- **Nintendo** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/nintendo-com
- **Nissan** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/nissanusa-com
- **Oatly** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/oatly-com
- **OktaOkta on YoutubeOkta on XOkta on LinkedIn** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/okta-com
- **Opensea** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/opensea-io
- **Paddle** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/paddle-com
- **Patreon** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/patreon-com
- **PayPal** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/paypal-com
- **Penpot** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/penpot-app
- **Pepsi** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/pepsi-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/phantom-com
- **Plaid** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/plaid-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/playstation-com
- **PostHog** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/posthog-com
- **Prepare your taste buds...** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/grubhub-com
- **Purina Pro Plan** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/chewy-com
- **Reddit** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/reddit-com
- **Redfin** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/redfin-com
- **Remix** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/replit
- **Riot Games** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/riotgames-com
- **Roblox** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/roblox-com
- **Salesforce** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/salesforce-com
- **Semrush** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/semrush-com
- **Snowflake AI Data Cloud** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/snowflake-com
- **Snyk** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/snyk-io
- **Soundcloud** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/soundcloud-com
- **Sourcegraph** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/sourcegraph-com
- **State Farm** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/statefarm-com
- **Taco Bell** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/tacobell-com
- **Target : Expect More. Pay Less.** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/target-com
- **The New York Times** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/nytimes-com
- **Tumblr** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/tumblr-com
- **Unity** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/unity-com
- **Vercel** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/vercel
- **Walmart** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/walmart-com
- **Wayfair** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/wayfair-com
- **Wired** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/wired-com
- **Xbox** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/xbox-com
- **Zillow** — text #111111 (Δ 1.779) — https://brandsweets.com/colors/brands/zillow-com
- **Sweetgreen** — primary #0e150e (Δ 1.783) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.783) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Xfinity** — primary #141417 (Δ 1.906) — https://brandsweets.com/colors/brands/xfinity-com
- **Xfinity** — text #141417 (Δ 1.906) — https://brandsweets.com/colors/brands/xfinity-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold
- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome
- **Ink Wash** (monochrome, dark, neutral, elegant) — #d9d9d9, #8c8c8c, #f2f2f2, #121212, #ededed — Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking. — tool: https://brandsweets.com/palettes/new/d9d9d9-8c8c8c-f2f2f2-121212-ededed — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17130d-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17130d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.