CSS color
black
#000000rgb(0, 0, 0)hsl(0, 0%, 0%)oklch(0 0 0)Black on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 46 public brands that use it and the palettes it appears in.
Tints & shades
Harmonies
Contrast
| black as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 21:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with black as the background.
Brands using this color
- Allbirdstext · #000000
- Auth0text · #000000
- Brextext · #000000
- Calendlytext · #000000
- Cargotext · #000000
- Clerktext · #000000
- Denotext · #000000
- Discordtext · #000000
- Dockertext · #000000
- Dropboxtext · #000000
- Duolingotext · #000000
- ElevenLabstext · #000000
- Fly.iotext · #000000
- Glossiertext · #000000
- Grafana Labstext · #000000
- Gumroadtext · #000000
- HashiCorptext · #000000
- Hugging Facetext · #000000
- Instacarttext · #000000
- Mercurytext · #000000
- Mistral AItext · #000000
- monday.comtext · #000000
- Neontext · #000000
- Netflixtext · #000000
- Pelotontext · #000000
- PlanetScaletext · #000000
- Prismatext · #000000
- Ripplingtext · #000000
- Runwaytext · #000000
- Scale AItext · #000000
- Shopifytext · #000000
- Sketchtext · #000000
- Slacktext · #000000
- Spotifytext · #000000
- Squaretext · #000000
- Squarespacetext · #000000
- Stravatext · #000000
- Stripetext · #000000
- Substacktext · #000000
- Supabasetext · #000000
- Tailwind CSStext · #000000
- Together AItext · #000000
- Ubertext · #000000
- Vercelprimary · #000000
- Zendesktext · #000000
- Zoomtext · #000000
Fonts for this mood
black reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #000000 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/000000-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md