Brand colors

Squarespace colors

Squarespace's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Squarespace via the colors MCP.

Extracted
Version
6
Guidelines
official
Verified from the live site at squarespace.com on 3 September 2026 (version 6).

Role tokens

  • primary#2a2a2a · Charcoal
  • accent#1e4c41 · Dark Slate Gray
  • surface#ffffff · White
  • text#000000 · Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
14.35:1passpasspass—
Aaaccent on surface
9.7:1passpasspass—
Aatext on surface
21:1passpasspass—
Aatext on primary
1.46:1failfailfailAA: text → #919191 (4.55:1)
Aatext on accent
2.17:1failfailfailAA: text → #b3b3b3 (4.63:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · squarespace-com-colors.css
:root {
  --color-primary: #2a2a2a;
  --color-accent: #1e4c41;
  --color-surface: #ffffff;
  --color-text: #000000;
}
tailwind · theme.css
/* Squarespace — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #2a2a2a;
  --color-accent: #1e4c41;
  --color-surface: #ffffff;
  --color-text: #000000;
}
dtcg · squarespace-com-colors.tokens.json
{
  "$description": "Squarespace brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#2a2a2a"
    },
    "accent": {
      "$type": "color",
      "$value": "#1e4c41"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Squarespace
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›build a palette inspired by Squarespace for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/2a2a2a-1e4c41-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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